The HUAWEI Pura 80 Series is set to enter the Indonesian market, introducing a new era for smartphone photography. This flagship line includes the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, both promising revolutionary features in mobile imaging.
Photography enthusiasts searching for the best camera phone are turning their eyes toward this release. The Pura 80 Ultra has already achieved global recognition with the highest DXOMARK score of 175 points, making it the world’s best-rated smartphone camera.
A Legacy of Camera Innovation
Huawei has been at the forefront of mobile camera technology since the launch of the P9, which set new standards for smartphone photography. This legacy evolved with the P Series transforming into the Pura Series, a move marked by the introduction of the Ultra Lighting Pop-out Camera in its previous generation.
The Pura 80 Series aims to push boundaries even further. Key advances include enhanced large sensors, next-generation lighting technology, and breakthroughs in telephoto lens design.
Pura 80 Ultra: Dual Telephoto Technology
The main highlight of the Pura 80 Ultra is its industry-first Switchable Dual Telephoto Camera. This setup allows seamless switching between 3.7x and 9.4x optical zoom using a large 1/1.28-inch sensor without quality loss.
According to DXOMARK testing, the Pura 80 Ultra achieved:
- A photo score of 180 for sharp detail and vibrant color accuracy.
- A video score of 166, matching the highest in the world.
Huawei engineered this camera to deliver up to 100x digital zoom while maintaining clarity, thanks to precision optics and advanced image processing. The device also boasts HDR with 16EV, rivaling professional cinema cameras in capturing high-contrast scenes.
This means users can shoot concerts, night cityscapes, fast action, or landscapes and expect results comparable to dedicated professional cameras. The combination of a robust sensor, top-tier processing, and versatile telephoto capability makes the experience unique in the current smartphone market.
Pura 80 Pro: Professional-Grade Sensor & Macro
Besides the Ultra, the Pura 80 Pro targets users who want cutting-edge photographic tools in a more accessible format. Its main feature is a 1-inch Ultra Lighting Camera sensor—one of the largest in its class.
Photos taken in low-light settings appear brighter and more natural, reclaiming colors and details often lost on standard sensors. The Pro version also introduces a Telephoto Macro lens, which allows users to capture sharp, detailed close-ups of small objects such as flowers or jewelry.
Breakthroughs with Huawei XMAGE & Ultra Chroma Camera
Both models come equipped with Ultra Chroma Camera technology, which is designed to reproduce colors as accurately as possible to the original subject.
This is further enhanced by Huawei XMAGE, the company’s exclusive imaging platform, which delivers top-level photography results. The platform integrates four pillars:
- Optical system
- Mechanical structure
- Imaging technology
- Image processing
With these components, Huawei claims that the Pura 80 Series offers high realism, balanced contrast, intricate detail, and eye-popping color vibrancy, which directly impacts the final image quality.
Premium Design with Durability and Power
The aesthetics of the Pura 80 Series reflect a balance of elegance and modern technology. Both models feature the Forward Symbol Design, accentuated with touches of gold.
Pura 80 Ultra is available in Golden Black and Prestige Gold. The Pura 80 Pro can be found in Glazed Red, Glazed Black, and Glazed White.
For durability, they use Second-Generation Crystal Armor Kunlun Glass, which, according to Huawei, is 25 times more drop-resistant than the previous generation. Powering the device is a 5170 mAh battery, supported by 100W SuperCharge wired and 80W Wireless SuperCharge technologies.
These features combine style, strength, and performance, ensuring the phones withstand daily challenges while looking premium.
Special Promotions for Indonesian Market
Huawei is launching a series of consumer promotions for buyers in Indonesia. Every purchase during the opening promo period comes with benefits valued up to IDR 10 million.
Here is what buyers can expect:
- Huawei Watch GT 5 worth IDR 2.6 million included.
- Trade-in cashback opportunities up to IDR 2.5 million.
- Bank cashback offers up to IDR 2 million.
- Huawei Care+ protection valued at IDR 2.4 million.
- Additional IDR 500,000 cashback for purchases via Tiket.com.
The devices are available both online (through platforms such as Shopee, TikTok Shop, Tokopedia, Blibli, Lazada, Eraspace, Erafone.com, and DatascripMall) and offline at Huawei Authorized Experience Stores and licensed retail partners throughout Indonesia.
Key Features of HUAWEI Pura 80 Series at a Glance
| Feature | Pura 80 Ultra | Pura 80 Pro |
|---|---|---|
| Main Camera | Switchable Dual Telephoto, 1/1.28" sensor | 1-inch Ultra Lighting Camera |
| Max Optical Zoom | 9.4x | 3.5x |
| Max Digital Zoom | 100x | 50x |
| Video HDR | 16EV | 14EV |
| Battery | 5170mAh | 5170mAh |
| Charging | 100W Wired, 80W Wireless | 100W Wired, 80W Wireless |
| Available Colors | Golden Black, Prestige Gold | Glazed Red, Glazed Black, Glazed White |
| Protection | 2nd Gen Kunlun Glass | 2nd Gen Kunlun Glass |
Why HUAWEI Pura 80 Series Sets a New Standard
With a pioneering dual telephoto system, huge image sensors, and exclusive XMAGE imaging technology, Huawei positions the Pura 80 Series as the new benchmark for smartphone photography. DXOMARK’s record score confirms Huawei’s claim of leadership in this segment.
Consumers looking for the world’s best camera phone now have a compelling option. HUAWEI Pura 80 Ultra and Pura 80 Pro are ready to meet the demands of mobile creators and everyday users who want pro-level photography in their pocket.
Detailed information, including purchase channels and customer benefits, is available through Huawei’s official online stores, major e-commerce platforms, and authorized retail partners across Indonesia.
