Cosmobeaute 2025 is set to become a turning point for Indonesia’s beauty industry. This event brings together entrepreneurs, brands, and manufacturers who want to transform great ideas into market-ready products.
This exhibition stands as the largest beauty trade show in Indonesia, offering access to new trends, innovations, and a wide array of business opportunities. Over the course of several days, Cosmobeaute is projected to attract 17,000 professional visitors from across sectors, and feature 450 participating companies from 16 countries. More than 1,300 renowned beauty brands will showcase their latest innovations, opening up networking and collaboration pathways for industry players.
NEO Group Leads Beauty Manufacturing Innovation
NEO Group, a recognized leader in Toll Manufacturing, will be a highlight at Cosmobeaute. The company aims to engage beauty brand owners and entrepreneurs by providing direct consultation sessions and hands-on opportunities to explore and sample products. “We are excited to participate in this prestigious event, which is the ideal platform to share knowledge and build strategic partnerships in Indonesia’s rapidly growing beauty industry,” said Wendy Swastika, Marketing Manager of NEO Group.
At booth Hall 7 No. 7F01, NEO Group offers an interactive experience designed to support business growth for both aspiring and established brands. Visitors can consult with an experienced marketing team and try out various product lines ready for development. Categories available include skincare, haircare, bodycare, decorative makeup, and fragrance.
Transforming Ideas into Ready-to-Sell Products
One of the main attractions at the NEO Group booth is the live sample development session. Cosmetic entrepreneurs can directly witness the formulation of body lotion by the company’s team of product developers. Participants have the chance to take home the products they create during the session, turning the experience into both a learning and marketing opportunity.
For those interested in launching a beauty line, this booth provides more than just sampling opportunities. NEO Group’s process covers the entire journey from ideation to ready-to-market products, backed by guidance on regulatory compliance and product quality. Every visitor will also receive an exclusive gift, adding value for prospective partners and clients.
Regulatory Compliance and High Production Standards
NEO Group upholds international standards and local regulatory compliance for all products. The company assures quality with official licensing from the National Food and Drug Supervisory Agency (BPOM) and Halal certification from Indonesia’s authorized institutions. In addition to product safety, NEO Group supports intellectual property registration (HaKI) for brand protection.
With advanced technology and integrated facilities, NEO Group can manufacture up to one million pieces per day, meeting dynamic market demands efficiently. The group consists of subsidiaries such as PT Neo Kosmetika Industri, PT Athena Royal Kosmetika, and soon, PT Neo Kosmetika Indonesia. This structure enables rapid scaling and adaptation to shifting consumer needs.
Product Categories Supporting Modern Lifestyles
NEO Group’s product portfolio spans a broad range of beauty and personal care categories. The company develops and manufactures:
- Skincare: Daily routines and targeted treatments for healthy skin.
- Haircare: Solutions for cleansing, treatment, and hair health maintenance.
- Bodycare: Products focused on hygiene, moisturization, and body wellness.
- Decorative Makeup: Artistic and functional cosmetics for all occasions.
- Fragrance: Scented products that enhance personal and brand identity.
This comprehensive offering supports both established brands seeking to diversify, and new entrepreneurs looking for a one-stop solution to bring their concepts to life.
How NEO Group Helps Brands Enter the Market
The journey from concept to shelf-ready product typically involves several stages:
- Consultation: Idea brainstorming and initial feasibility discussions.
- Product Sampling: Live demonstrations and prototype creation with R&D experts.
- Compliance Preparation: Guidance through licensing, certification, and intellectual property steps.
- Full Production: Scaling up batches in advanced, certified facilities.
- Packaging and Branding: Support for attractive, compliant packaging design.
- Distribution Readiness: Logistics and market entry preparation.
Entrepreneurs benefit from streamlined processes, technical expertise, and regulatory assurance at every step. This end-to-end support reduces the time and risks involved in new product launches.
Cosmobeaute’s Role in Shaping Beauty Trends
Cosmobeaute serves as a barometer for key trends in Indonesia’s beauty landscape. According to event data, the show not only highlights cutting-edge product launches but also frames the future of beauty through seminars and collaborative sessions. Brands get access to the latest global trends, knowledge sharing, and partnership building—essential to thrive in today’s competitive beauty market.
Industry research indicates that Indonesia’s beauty sector is expanding rapidly, with consumer preferences shifting towards innovation, natural ingredients, and ethical production. Exhibitions like Cosmobeaute drive these discussions into actionable business strategies, making them crucial for industry growth.
Visitors’ Exclusive Experience at NEO Group Booth
At the NEO Group booth, attendees can expect more than just standard product displays. Sessions feature hands-on learning opportunities including making sample products with the R&D team. Exclusive gifts are available for every visitor, providing additional value and engagement. Direct communication with formulation and marketing experts ensures clear, actionable advice for anyone aiming to launch or expand a beauty brand.
Entrepreneurs, established brands, and stakeholders are welcome to explore everything needed to bring a beauty idea to life. The company’s comprehensive services, modern technology, and regulatory expertise significantly reduce barriers for new product entry into the competitive market.
Cosmobeaute 2025 creates the bridge between innovation and commercialization for Indonesia’s beauty industry. NEO Group invites all industry stakeholders to experience how the transformation of creative ideas into market-ready products becomes reality. Each step in their process—from formulation to packaging—reflects the industry’s commitment to quality, compliance, and growth.
