The battle between Insta360 and DJI has escalated from product rivalry into a legal fight in the United States. Insta360 has filed two countersuits, accusing DJI of infringing patents tied to gimbal systems and 360-degree camera technology.
The dispute is especially sharp because it emerged just days after Insta360 launched Luna Ultra. DJI had already filed its own lawsuit on the same day the new device was announced, and it sought a permanent injunction to block Luna Ultra from the U.S. market.
What Insta360 says DJI copied
Insta360 says the patents at issue cover core technologies used in modern imaging devices. The list includes gimbal stabilization, gimbal direction control, smooth camera stabilization, telemetry overlay, and panorama video stabilization.
According to Insta360, those technologies appear across several well-known DJI product lines. The company named the Osmo Pocket series, Ronin/RS series, Osmo Mobile series, and Osmo 360.
Luna Ultra becomes the flashpoint
Luna Ultra was released only three days before Insta360’s countersuit was filed. The product immediately became the center of the legal dispute in one of the most important markets for both companies.
Insta360 priced Luna Ultra at $770 and said demand in North America has been significant since launch. The company also claimed the device became the top seller in Amazon’s camcorder category in the United States within its first 24 hours of availability.
Insta360 has rejected DJI’s claim that Luna Ultra infringes its intellectual property. JK Liu, the company’s founder, said the company prefers to let its products speak for themselves while remaining ready to defend its innovation in court.
A rivalry that now reaches the court
Insta360 says Luna Ultra was the result of independent research and development that had been underway for years. The company said work on the product began in 2020 and was not built as a reaction to a rival launch.
Liu also said the design and technology direction of Luna Ultra were shaped by earlier Insta360 products, including the ONE R, the Link webcam series, and the Flow gimbal series. He argued that DJI’s lawsuit on launch day reflected concern over a highly competitive product.
The case now adds legal pressure to a competition that already spans cameras, gimbals, and portable video tools. If the U.S. courts grant the injunction DJI requested, Luna Ultra could face direct limits in the American market while the patent claims move forward.