Apple has begun raising prices across much of its global product lineup, with the changes taking effect immediately. The adjustment reaches several major categories, including smart home devices, iPads, and Mac computers.
For now, the iPhone remains the most notable exception. All iPhone models are still being sold at their previous prices, alongside AirPods, Apple Pencil, and Studio Display.
The move marks a relatively rare shift for Apple. For years, the company managed to keep retail prices stable even as production costs climbed, supported by its supply-chain scale and strong bargaining position with suppliers.
That position has now been pressured by a surge in memory component prices in the global market. Apple has responded by passing part of that cost burden on to consumers through higher prices in several product categories.
Mac sees the sharpest increases
The Mac lineup has absorbed the most significant adjustments in this round. The entry-level MacBook Neo with 256 GB of storage now costs USD 699, up USD 100 from before.
The 13-inch MacBook Air has risen by USD 200 to USD 1,299, while the 14-inch MacBook Pro is now priced at USD 1,999 after a USD 300 increase.
The higher-end models have climbed even more steeply. The 16-inch MacBook Pro now sells for USD 2,999, up USD 500 from its previous price.
The iMac also moved up, from USD 1,299 to USD 1,499. Mac Studio recorded the most striking jump in the latest adjustment.
The M4 Max version of Mac Studio increased from USD 1,999 to USD 2,499. The Mac Studio variant with the M3 Ultra chip, 96 GB of unified memory, and a 1 TB SSD surged from USD 3,999 to USD 5,299.
That makes the M3 Ultra Mac Studio the biggest single price increase in this update, with a difference of USD 1,300.
iPad prices move higher too
Apple’s tablet range also saw widespread price increases. The standard iPad now sells for USD 449 instead of USD 349, while the iPad mini rose from USD 499 to USD 599.
The 11-inch iPad Air increased by USD 150 to USD 749. At the top end, the 11-inch iPad Pro is now USD 1,199 and the 13-inch iPad Pro is USD 1,499, with both models up USD 200.
The change ranks among the largest price adjustments for the iPad lineup in recent years. Buyers planning to enter Apple’s tablet ecosystem now face a higher entry point across nearly every segment.
| Product | New Price | Change |
|---|---|---|
| iPad | USD 449 | Up from USD 349 |
| iPad mini | USD 599 | Up from USD 499 |
| iPad Air 11-inch | USD 749 | Up USD 150 |
| iPad Pro 11-inch | USD 1,199 | Up USD 200 |
| iPad Pro 13-inch | USD 1,499 | Up USD 200 |
HomePod, Apple TV, and Vision Pro also rise
Apple’s smart home products were not spared either. The HomePod mini now costs USD 129, up from USD 99.
The regular HomePod also increased from USD 299 to USD 349. Apple TV saw a larger jump, moving from USD 129 to USD 199.
Vision Pro is part of the same broader price revision. The mixed-reality headset is now priced at USD 3,699, up USD 200 from its previous USD 3,499.
With this wide list of affected products, the price changes are not limited to one segment. They now stretch from everyday consumer devices to Apple’s premium tier.
Why the iPhone has not moved yet
The iPhone’s current exemption has drawn particular attention. Apple is still holding the line on every iPhone model, so its smartphone range has not joined the rest of the price increases.
That may not last. Some rumors suggest Apple is considering a larger price increase for the next generation, especially the iPhone 18 Pro.
There has been no official confirmation from Apple regarding those claims. Even so, the possibility of a future iPhone price hike is already being discussed more broadly among industry analysts.
If that plan does materialize, the current pricing stance could become the beginning of a more aggressive strategy. For now, the iPhone remains the clearest sign that Apple is choosing select exceptions rather than a universal reset.
Possible impact beyond the United States
Apple has not provided a detailed explanation beyond the rising cost of memory components. Reports indicate the policy applies globally and is being enforced immediately through Apple’s official sales channels.
In markets such as Indonesia, the effect could be even stronger. In addition to global price adjustments, buyers also have to factor in exchange-rate fluctuations that can make Apple products more expensive.
Analysts say the move may weigh on premium-segment sales, especially in developing markets that are more sensitive to price changes. Buyers looking at MacBook, iPad, HomePod, or Apple TV may need to reconsider timing, while would-be iPhone buyers still have a short window before any possible change.