Samsung’s foldable phones are gaining attention in Indonesia for reasons that go beyond design. Their main appeal now lies in practical AI tools that help users move faster through busy daily tasks.
Galaxy Z Fold7 and Galaxy Z Flip7 are increasingly seen as devices that can support heavier multitasking. Samsung says 70 percent of users strongly recommend the foldable lineup for that kind of work-focused use.
Three AI features users rely on most
The most-used tools come from Samsung’s Multimodal AI ecosystem, supported by One UI 8 and Enhanced Personalization. Together, those features are meant to simplify workflows without forcing users to jump between too many steps.
| AI Feature | Main Function | Why It Matters |
|---|---|---|
| Circle to Search with Gemini | Searches visual or text content on screen with a quick circular gesture | Lets users find information without leaving the current app |
| Note Assist | Organizes, summarizes, and translates long documents or meeting notes | Helps users handle written material faster |
| Now Brief | Automatically shows daily work schedule, important news, and weather | Gives users a quick overview at the start of the day |
Circle to Search with Gemini is built for instant visual discovery. A user can circle something on the screen and immediately look up related details without switching applications.
Note Assist is aimed at people who work with long text. It can condense documents, organize notes from meetings, and translate content in seconds.
Now Brief takes a different role by surfacing a morning snapshot. It brings together schedule updates, key news, and weather information so users do not need to open multiple apps first.
A larger display also changes how the phones are used
AI is only part of the story, because Samsung’s foldable form factor also gives users a wider working space. The expanded screen makes it easier to view more content at once than on a conventional smartphone.
That extra space allows a video meeting app to run beside a work document. Messaging can also stay open in split-screen mode, which reduces the need to keep switching back and forth.
The benefit is especially clear on the Galaxy Z Fold7, where multitasking feels more natural. Several apps can stay open in one hand-held device, making the phone more useful for active work.
Samsung says the foldable category has matured
Ilham Indrawan, MX Product Marketing Senior Manager at Samsung Electronics Indonesia, said foldables are no longer just about style. He said the Galaxy Z Fold7 and Flip7 reflect Samsung’s more mature technology approach and deliver real value for productivity.
Samsung also points to long-term technology investment as the basis for the seventh-generation devices. That effort is reflected in the hinge and body durability, along with battery efficiency that is described as more mature.
SmartThings integration adds another layer of usefulness by turning the foldable phones into a central hub for modern digital activity. The devices can support professional tasks, education, and entertainment throughout the day.
With Multimodal AI, a wide screen, and a more connected ecosystem, the Galaxy Z Fold7 and Galaxy Z Flip7 stand out in their class. The most popular AI tools show that Samsung’s foldables are now designed not only for looks, but also for faster and more practical work.