Erajaya Digital has launched nine new stores this October 2025 as part of its aggressive retail expansion in Indonesia. The new openings include both Erafone and Erafone & More outlets, extending the company’s presence to new geographic regions.
Among the newly opened locations, the Erafone store in Majene, West Sulawesi stands out as the first-ever Erafone outlet in that area. This marks a significant milestone for Erajaya Digital as it enters the eastern Indonesian market for the first time.
Expansion Across Multiple Regions
The nine new stores include:
- Erafone Jatiluhur Purwakarta
- Erafone Lippo Mall Nusantara
- Erafone Majene
- Erafone Mal Ciputra Jakarta
- Erafone Maleo Town Square, Mamuju Regency
- Erafone Palembang Icon
- Erafone Wadung Asri Sidoarjo
- Erafone & More Bintaro Xchange 1
- Erafone & More Syech Yusuf Kendari
This growth enables Erajaya Digital to cover areas that were previously underserved in terms of access to official digital devices and lifestyle ecosystems. The focus on Eastern Indonesia highlights the company’s intent to tap into the growing gadget market in that region.
Customer-Centric Approach and Corporate Vision
Joy Wahjudi, CEO of Erajaya Digital, emphasized that the expansion is not just about increasing store count but about delivering a consistent and trustworthy shopping experience across Indonesia. He stated, “We want customers from metropolitan cities to developing regions to enjoy the same quality experience when purchasing official digital devices.”
This strategic move aligns with Erajaya Digital’s longer-term vision to build an inclusive and sustainable digital ecosystem. The company aims to offer retail innovations that are relevant to modern consumers’ needs across urban and rural areas alike.
Omnichannel Retail Innovation
Erajaya Digital is recognized as a pioneer in adopting an omnichannel retail model. This approach integrates offline and online sales channels to provide customers with seamless convenience. Shoppers can now purchase gadgets in physical stores or via digital platforms with access to after-sales services and exclusive promotions.
The Erafone & More stores add further value by offering a wide assortment of digital lifestyle products. In addition to smartphones, customers can find accessories, wearables, and smart home devices—all under one roof.
Grand Opening Promotions
To celebrate the store launches, Erajaya Digital is running attractive promotional offers from October 31 to early November 2025. These include significant discounts, flash sales, and direct gifts such as smart TVs, refrigerators, and gadget accessories for purchases exceeding approximately $170 (Rp 2.5 million).
Key promo details for Erafone & More:
- Discounts up to around $267 (Rp 4 million) from October 31 to November 2
- Flash sales with prices starting at about $4 (Rp 59,000)
- Gifts for minimum purchases of Rp 2.5 million (~$170)
- Additional discounts up to $67 (Rp 1 million) with 0% installment plans up to 24 months available until November 9
Key promo details for Erafone:
- Discounts up to approximately $367 (Rp 5.5 million) from October 31 to November 2
- Flash sales starting from as low as $0.35 (Rp 5,000)
- Gifts for purchases above Rp 2.5 million (~$170)
- Similar installment offers as Erafone & More
All promotions are subject to terms and conditions set by Erajaya Digital.
Boosting Local Economy
The expansion is also expected to contribute positively to local economies by creating job opportunities and generating commercial activity around the new retail locations. The establishment of Erafone in Majene, in particular, is anticipated to stimulate the growth of the digital retail industry in this underdeveloped area.
Solidifying Market Leadership
Erajaya Digital currently operates over a thousand stores nationwide, reinforcing its status as a trusted gadget retailer. It offers officially branded products with warranties, reliable customer service, and a pleasant shopping experience.
Through this recent expansion, Erajaya Digital underscores its commitment to extending innovation and growth beyond major urban centers, reaching even the most remote parts of Indonesia.
For consumers looking to explore the latest digital devices or take advantage of special promotions, the new stores provide accessible and well-supported destinations to fulfill daily digital needs.
This broadening footprint with nine additional stores, including the landmark Erafone in Majene, highlights Erajaya Digital’s dedication to expanding digital access and fostering national economic progress through trusted retail services.
