
Apple has launched the Hikawa Phone Grip & Stand, a limited-edition iPhone accessory that enhances accessibility for users with physical challenges. This new product marks an important milestone as part of Apple’s 40-year commitment to accessibility technology.
Developed in collaboration with designer Bailey Hikawa, the grip was created after in-depth interviews and research to understand how people hold their iPhones daily. The design aims to reduce the effort needed to hold the phone securely, especially benefiting users with limited hand strength or dexterity.
Ergonomic Design for Better Accessibility
The Hikawa Phone Grip & Stand offers a more stable and comfortable grip, allowing users to avoid gripping the phone too tightly. This ergonomic approach helps make activities like typing, scrolling, or video viewing easier and less tiring.
Additionally, the accessory functions as a stand, supporting the iPhone at two different viewing angles—vertical and horizontal. This facilitates hands-free use suitable for video calls or content consumption.
MagSafe Technology for Easy Attachment
The grip uses Apple’s MagSafe technology, enabling quick and secure attachment to any iPhone model that supports MagSafe. The strong magnetic connection ensures the phone remains steady even with limited hand movement, offering reliable support during use.
This feature also means the grip can be easily attached or removed without compromising stability, enhancing user convenience and device compatibility.
Sustainable Materials and Color Options
Apple offers the Hikawa Phone Grip & Stand in two colors: Chartreuse and Crater. The Crater version is made primarily from recycled materials, reflecting Apple’s commitment to reducing carbon footprint and environmental impact.
Choosing recycled materials aligns with Apple’s goal to achieve zero carbon impact across its product lines in the near future.
Pricing and Availability
The accessory is priced at $69.95, which is considered premium for a phone grip but justified by its extensive research and accessibility focus. As a limited-edition product, it also appeals to users seeking exclusive iPhone accessories.
Apple promotes this grip not just as a device enhancement but as an essential tool that supports users with varying physical needs, reinforcing its role in accessible technology.
Apple’s Long-Term Accessibility Journey
This product extends Apple’s existing range of accessibility features in software, such as VoiceOver, AssistiveTouch, and Live Speech. By integrating hardware designed for ease of handling, Apple enhances the overall user experience for people with disabilities.
Bailey Hikawa emphasized that feedback from users with disabilities played a crucial role in shaping the design. The grip aims to empower users, providing greater freedom and confidence when using their iPhones.
Positive Impact on User Experience
The grip’s stable hold alleviates challenges for users with physical limitations, simplifying everyday tasks like messaging and photography. The stand function enables extended use without hand strain, benefiting those who tire easily or have limited hand mobility.
Overall, the Hikawa Phone Grip & Stand reflects Apple’s dedication to inclusive design. It helps users with disabilities interact with their devices more comfortably and confidently.
This accessory underlines Apple’s ongoing efforts to create technology that accommodates diverse user needs, promoting digital inclusion in practical ways.





