Samsung Launches New Reality Show ABRACADABRA Highlighting Innovation and Creativity

Samsung Electronics Indonesia has launched a new reality show titled ABRACADABRA: The Galaxy of Ultimate Healing, premiering exclusively on the premium OTT platform Viu starting November 28, 2025. The show features South Korean actor Ji Chang-Wook on a healing journey across Indonesia’s scenic destinations.

This five-episode series integrates Samsung’s Galaxy Ecosystem and the advanced Google Gemini technology, delivering a fresh concept that combines cinematic visuals with an emotional exploration of peace and self-reflection.

Innovative Use of Google Gemini in Galaxy Z Fold7

One of the show’s highlights is the starring role of Google Gemini on the Galaxy Z Fold7, which acts as Ji Chang-Wook’s all-in-one travel assistant. It guides his itinerary by helping plan routes, understand local customs, and uncover hidden gems in places like Yogyakarta, Bali, and Sumba.

Gemini’s multimodal AI capabilities provide quick explanations about the cultural philosophies and history behind each location. The Live Translate feature enables seamless communication, translating conversations, text, and signage instantly for smoother interaction with locals.

Capturing Indonesia’s Beauty with Galaxy Z Fold7’s Camera

The Galaxy Z Fold7’s powerful 200MP camera plays a critical role in documenting the journey. It captures the vibrant colors and fine details of Indonesia’s landscapes and cultural sites with exceptional clarity.

AI Photo features enhance images by removing unwanted objects effortlessly, such as tourists accidentally appearing in the background. Night mode and Food Mode cleverly enhance low-light scenery and local cuisine imagery, enriching the visual storytelling.

Galaxy Ecosystem Supports Holistic Healing Experience

Ji Chang-Wook’s journey is supported by the broader Galaxy Ecosystem, including devices like the Galaxy Ring and Galaxy Buds3 Pro. The Galaxy Ring monitors his health with AI-driven insights and personalized activity suggestions, helping him adapt to the climate changes between Korea and Indonesia.

Meanwhile, the Galaxy Buds3 Pro offers immersive audio that enriches his moments of solitude and connection with nature, highlighting how Samsung’s ecosystem creates a seamless and meaningful experience.

Series Plot and Broadcast Schedule

ABRACADABRA’s storyline begins with Ji Chang-Wook feeling stuck in a monotonous routine. He receives an "Abracadabra Box" from Team Galaxy containing Galaxy devices that accompany him on his transformative travels through Yogyakarta, Bali, and Sumba.

The show airs every Friday on Viu and combines advanced technology with Indonesia’s natural beauty, making it an inspiring program that engages viewers emotionally and visually.

Samsung Electronics Indonesia stated that this reality show is more than entertainment. According to Andi Airin, Head of MX Marketing & Demand Generation, the series demonstrates how Galaxy technology, especially the Galaxy Z Fold7 powered by Google Gemini, delivers practical benefits for personal healing, creativity, and productivity.

By showcasing real-time integration of innovation in everyday life, ABRACADABRA reflects Samsung’s vision of how technology can enhance human experiences during travel and self-discovery.

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