Itel has officially launched the A90 Limited Edition with 128GB storage in the Indian market. This new variant builds on the September 2025 release and is packed with enhanced durability and performance features tailored for budget-conscious consumers.
The A90 Limited Edition boasts MIL-STD-810H certification and an IP54 rating. These standards ensure resistance against dust, water splashes, and accidental drops, adding reliability for everyday use. Itel’s proprietary 3P protection further secures the device from common physical damages.
Powered by the UNISOC T7100 Octa-Core processor clocked at 2.2GHz, the smartphone offers solid performance for its segment. The graphics are handled by the Mali G57 MP1 GPU, fabricated on a 12nm process, balancing power efficiency and smooth visuals.
The display measures 6.6 inches with an HD+ IPS panel, supporting a resolution of 720 x 1612 pixels. It features a 90Hz refresh rate, 180Hz touch sampling rate, and a peak brightness of 480 nits. The Dynamic Bar enhances navigation, while the Always On Display shows essential notifications without unlocking the phone.
In terms of audio, the A90 supports DTS technology, delivering enriched sound quality for media playback. This is a valuable addition in a device priced affordably, enhancing the multimedia experience significantly.
The camera setup includes a 13MP rear sensor paired with an LED flash. Advanced image processing improves photo quality, and a sliding zoom button facilitates one-handed zoom and quick photo capture. Its front-facing camera comes with an 8MP resolution, suitable for video calls and selfies.
One of the standout aspects is the memory configuration. It combines 4GB of physical RAM with 8GB of virtual RAM, totaling 12GB to support multitasking. Internal storage is a generous 128GB and can be expanded up to a massive 2TB using a dedicated microSD slot. The device supports Dual Nano SIM cards alongside the microSD, allowing flexible connectivity and storage options.
For connectivity, it offers Dual 4G VoLTE, Wi-Fi 802.11ac, Bluetooth 5, and multiple satellite navigation systems including GPS, GLONASS, and Beidou. Additional features include a 3.5mm headphone jack, side-mounted fingerprint scanner, Face Unlock, USB Type-C port, G-sensor, and an AI-powered voice assistant from itel.
Running on Android 14 Go Edition, the device balances performance and system efficiency suited for entry-level smartphones. A 5000mAh battery powers the phone, supported by 15W fast charging, although the package includes a 10W charger. This setup ensures extended daily usage with optimal charging convenience.
Pricing and Availability
The itel A90 Limited Edition 128GB is priced at approximately $90 USD (Rs. 7,299). It comes in three attractive colors: Space Titanium, Starlit Black, and Aurora Blue. The phone is widely available through retail channels across India.
The manufacturer offers a unique value proposition with a free screen replacement within the first 100 days of purchase. This policy reflects confidence in the product’s durability and aims to enhance customer satisfaction by covering one of the most vulnerable parts of a smartphone.
Competitive Landscape in the Entry-Level Segment
The entry-level smartphone market in India is highly competitive. Models like the Tecno Spark Go 2 and Infinix Smart 10 feature 5000mAh batteries and 120Hz displays. Samsung Galaxy A17 adds a premium touch with a 50MP OIS camera and equally robust battery life.
Despite these rivals, the itel A90 Limited Edition’s combination of strong durability certifications, expanded RAM, large storage, and free screen replacement warranty makes it a compelling choice for users prioritizing value and protection. As noted by market analysts, the device’s features align well with consumer expectations at its price point.
Itel’s launch of the A90 Limited Edition 128GB signals the brand’s continued commitment to providing innovative and reliable smartphones in the budget category. With solid specifications and consumer-friendly guarantees, it is positioned to compete effectively in India’s intense smartphone market landscape.
