ADVAN has officially launched the ADVAN Macha, targeting Indonesia’s Generation Z with state-of-the-art technology. This new smartphone marks a milestone as the first device in the country to feature the MediaTek Dimensity 7060 chipset, offering Gen-Z users a reliable and powerful mobile experience.
The brand introduced the ADVAN Macha at the end of 2025 with the tagline #MachaYourVibe, reflecting its intention to adapt to the dynamic and colorful lifestyle of young users. The name “Macha” draws inspiration from the popular matcha drink, symbolizing energy, focus, and calmness—qualities that resonate with the vibrant Gen-Z community.
Cutting-Edge Performance with MediaTek Dimensity 7060
At the core of ADVAN Macha is the MediaTek Dimensity 7060, a chipset that has never been used before in Indonesia. This chipset guarantees smooth and efficient performance for multitasking and gaming while maintaining system stability and light power consumption. According to ADVAN, this processor helps deliver an optimal balance between speed and battery life.
Paired with this powerful chipset, the phone features a 6.67-inch AMOLED FHD+ display with a 120 Hz refresh rate and brightness levels up to 1000 nits. This ensures sharp visuals and fluid animations that enhance user experience, particularly for content consumption and social media engagement favored by young users.
Robust Camera and Advanced Connectivity
The ADVAN Macha is equipped with a 50MP main camera using Sony’s IMX 752 sensor. This setup aims to provide crisp and vibrant photos suitable for photography enthusiasts in the Gen-Z segment. Additionally, the device supports a full suite of connectivity options, including 5G, NFC, Wi-Fi 6, and Bluetooth 5.2, facilitating fast internet access and seamless device communication.
Slim and Premium Design
With a thickness of just 7.2mm and a weight of 173 grams, the ADVAN Macha boasts a sleek and lightweight design. The premium materials used in its construction reflect the brand’s commitment to quality and aesthetic appeal. The smartphone also integrates modern features like an in-display fingerprint sensor, AI Assistant, gyroscope hardware, and infrared technology, enhancing security and user convenience.
ADVAN’s Commitment to Gen-Z
Chandra Tansri, CEO of ADVAN Indonesia, emphasized the company’s dedication to providing meaningful and innovative products. He said, “ADVAN Macha combines modern innovation with high reliability to support Gen-Z productivity, going beyond the concept of just a smartphone.” Brand Director Andy Gusena further explained the inspiration behind the product’s name, highlighting the symbolic energy and calmness that the matcha drink represents and how this philosophy was translated into the Macha’s design and functionality.
Launch Event and Special Offers
ADVAN launched Macha in a live event held on December 9, 2025, at Natsuka Matcha, Urban Forest Cipete, Jakarta Selatan. The event featured detailed product showcases and offered attendees 1,000 complimentary cups of matcha over three days following the launch. For online shoppers, ADVAN Macha was made available exclusively on Shopee at a special promotional price of roughly $200 USD (Rp 2,999,000).
Marketing Manager Melly Karmelia expressed hope that the Macha would provide a personal and meaningful user experience, supported by efficient performance and eye-friendly AMOLED technology. She remarked, “Macha is designed to accompany Gen-Z throughout their activities with reliable performance and comfort, ensuring every moment is vibrant and engaging.”
Key Specifications of ADVAN Macha:
- Processor: MediaTek Dimensity 7060 (First in Indonesia)
- Display: 6.67-inch AMOLED FHD+, 120 Hz refresh rate, 1000 nits brightness
- Camera: 50MP main sensor (Sony IMX 752)
- Connectivity: 5G, NFC, Wi-Fi 6, Bluetooth 5.2
- Design: 7.2mm thickness, 173 grams, premium materials
- Additional Features: AI Assistant, In-Display Fingerprint, Gyroscope, Infrared
ADVAN Macha stands out as a competitive choice for Indonesian Gen-Z users who seek a combination of style, performance, and modern features in a smartphone. By introducing advanced technology like the Dimensity 7060 chipset and high-quality display, ADVAN demonstrates its strong commitment to innovation and meeting the needs of young consumers.
