POCO launches the “Senjata Ekstrem” or "Extreme Weapon" campaign during the 12.12 Year End Festival to empower Indonesian gamers. This initiative aims to provide high-performance smartphones tailored specifically to support the development of professional eSports players. The campaign underscores POCO’s commitment to nurturing the aspirations of young gamers who aim to excel in competitive gaming.
The 12.12 Year End Festival, themed Gear Up for Victory, positions POCO’s devices as essential tools for aspiring eSports athletes. The brand highlights the importance of high-powered smartphones to maintain peak performance in tournaments such as the M7 World Championship MLBB in Jakarta and the upcoming Esports World Cup 2026 in Riyadh.
Three Distinct Levels for Gamers
POCO categorizes its devices into three tiers to match different gamer expertise levels: Starter Drill, Warrior Drill, and Pro Drill. This stratified approach offers an optimized gaming experience based on user needs and skill growth.
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Starter Drill:
POCO recommends the C85 for novice gamers. Featuring a 6,000 mAh battery and a large 6.9-inch display, it supports long gameplay sessions without interruption due to power constraints. This device provides a solid foundation for beginners to build their map control and gameplay consistency. -
Warrior Drill:
Targeted at intermediate gamers seeking to enhance their performance, the POCO X7 Pro 5G excels with a MediaTek Dimensity 8400-Ultra chipset. It also packs a 6,000 mAh battery with 90W HyperCharge support, a 120Hz AMOLED 1.5K display, and an IP68 rating for durability. These features improve responsiveness and micro-management skills critical in competitive sessions. - Pro Drill:
Designed for professional gamers needing peak performance, the POCO F7 boasts a Snapdragon 8s Gen 4 chipset and a 6,500 mAh battery. Its 6.83-inch 120Hz AMOLED display ensures stable frame rates during intense competition, delivering what POCO calls “Super Speed Unleashed.” This flagship device optimizes every frame for a competitive edge.
Attractive Discounts During 12.12 Festival
To support gamers in upgrading their gear, POCO offers significant discounts throughout the festival running until January 15, 2026. The price reductions make advanced technology more accessible to aspiring professionals.
The promotional prices roughly convert as follows (using exchange rate of Rp 15,000 = $1 USD):
- POCO F7 Ultra (16GB + 512GB): ~$720
- POCO F7 Ultra (12GB + 256GB): ~$653
- POCO X7 Pro (12GB + 512GB): ~$320
- POCO X7 (12GB + 512GB): ~$263
- POCO X7 (8GB + 256GB): ~$223
- POCO M7 Pro (8GB + 256GB): ~$173
- POCO M7 (8GB + 256GB): ~$147
- POCO C85 (8GB + 256GB): ~$113
- POCO C85 (6GB + 128GB): ~$100
These offers reinforce POCO’s #PoconyaBeraksi spirit, a campaign dedicated to providing extreme performance technology for Indonesia’s youth. By aligning product specifications with gaming demands, POCO equips players at every stage with the tools necessary to compete at high levels.
Supporting Indonesia’s eSports Ambitions
PR Manager Novita Krisutami highlights that POCO recognizes the biggest resolution among gamers today is to conquer challenges and stand victorious on the competition stage. She encourages gamers not to delay upgrading their devices during this crucial year-end festival. The tailored hardware solutions come at a pivotal moment when the Indonesian eSports scene is growing rapidly.
Through the 12.12 Year End Festival, POCO bridges the gap between amateur enthusiasm and professional-level gameplay. This approach supports the Indonesian gaming ecosystem by providing accessible yet powerful smartphones that enhance performance, reaction speed, and durability. Aspiring pro players can harness these tools to sharpen skills and gain competitive advantages in prestigious tournaments.
Young gamers now have a clear path—powered by POCO’s "Senjata Ekstrem"—to evolve from casual players to seasoned eSports professionals. POCO’s campaign exemplifies the brand’s dedication to driving Indonesia’s next generation towards global gaming prominence by delivering technology engineered for victory.
