Samsung Galaxy A Series has firmly established its presence in the global smartphone market during the third quarter of 2025. According to Counterpoint Research, five models from this series ranked among the top 10 best-selling smartphones worldwide, sharing the stage with Apple’s iPhone 16 Series and iPhone 16 Pro Max.
Together, Samsung and Apple accounted for 20% of total global smartphone sales volume in Q3 2025, each brand securing five spots in the top 10 leaderboard. The success of Samsung was exclusively driven by its Galaxy A lineup, demonstrating strong performance across diverse consumer segments.
Key Performers in the Galaxy A Series
The Galaxy A16 5G emerged as the top-selling Android smartphone globally, claiming the fifth position overall. This model improved its standing by one rank compared to its predecessor released in 2024 and surpassed its 4G variant within the same series.
Meanwhile, the Galaxy A36 and Galaxy A56 captured increased sales in the mid-range segment. Their appeal lies in advanced AI-powered features such as Best Face and Nightography, which were initially introduced in flagship models. These features enhance photography capabilities and user experience, making them standout options in the competitive mid-tier market.
Both the A36 and A56 also introduced the fastest charging speeds within the series. Samsung extended software support durations compared to previous Galaxy A launches, further adding value for users seeking longevity and timely updates.
Regional Market Dynamics and Model Preferences
In emerging markets like Latin America, the Middle East, and Africa (MEA), the Galaxy A16 4G and Galaxy A06 have become dominant models. These regions contributed to more than half of the sales volume for these variants. This trend was influenced by the earlier release of the Galaxy A17 Series and strategic holiday promotions, though the introduction of newer models may somewhat limit the overall sales potential of the Galaxy A16 series going forward.
Mid-Range Segment Gains Momentum
Counterpoint Research highlights that the mid-range smartphone segment will likely continue growing stronger. The integration of generative AI (GenAI) features is a major driver, adding functionality that previously only flagship phones offered. As a result, this segment is becoming increasingly competitive, creating richer user experiences and bridging the gap between premium and budget devices.
Summary of Samsung Galaxy A Series Highlights:
- Secured five top 10 global best-selling smartphone positions in Q3 2025.
- Galaxy A16 5G ranked as the best-selling Android device worldwide.
- Galaxy A36 and A56 boosted sales with flagship-level AI features like Best Face and Nightography.
- Introduced faster charging and longer software support.
- Strong performance in emerging markets via Galaxy A16 4G and A06 variants.
These outcomes underscore Samsung’s strategy to dominate the mid-range market by combining affordability with advanced features. The Galaxy A Series offers a diverse portfolio that caters to various consumer needs while maintaining competitive pricing.
With ongoing developments in AI and enhanced device capabilities, the Galaxy A lineup is poised to sustain its momentum and influence in the global smartphone market beyond Q3 2025.
