POCO and Xiaomi have launched their extreme gear offerings just in time for the year-end season. This move aims to support gamers and smart living enthusiasts approaching 2025 with high performance and smart solutions. Both brands leverage the Festival 12.12 Year End Festival to deliver enticing discounts and cutting-edge devices designed for various user needs.
POCO’s Extreme Arsenal for Gamers
POCO focuses on gamers preparing to level up in competitive esports, which has gained momentum with events like the M7 World Championship MLBB and the 2026 Esports World Cup. Novita Krisutami, PR Manager of POCO Indonesia, emphasizes that "12.12 is an important moment for gamers to upgrade their gear and get ready with the best extreme performance." The campaign #POCOnyaBeraksi highlights this readiness through three distinct training levels.
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The Starter Drill: Building Endurance
For beginners, consistency is key in grinding ranks and mastering maps. POCO C85 is ideal here with its 6,000 mAh battery, a large 6.9-inch display, and reliable performance, making it a solid choice for sustained gaming sessions. -
The Warrior Drill: Speed and Execution
Intermediate players focusing on micro-management and fast skill combos benefit from the POCO X7 Pro 5G. Equipped with a Dimensity 8400-Ultra chipset, 6,000 mAh battery complemented by 90W HyperCharge, a 1.5K 120Hz AMOLED screen, and IP68 certification, this device enables stable performance without throttling in critical moments. - The Pro Drill: Peak Performance for Semi-Pro Players
Advanced gamers who engage in intense scrims need absolute speed and consistency. POCO F7 meets these demands using the Snapdragon® 8s Gen 4 chipset, a 6,500 mAh battery, and a 6.83-inch 1.5K 120Hz AMOLED display, ensuring smooth FPS rates during the most intense gameplay moments.
The POCO 12.12 Year End Festival runs until January 15, 2025, allowing gamers enough time to prepare and succeed on the competitive stage.
Xiaomi’s Smart Ecosystem for Practical Living
On the other hand, Xiaomi targets consumers seeking to bring smart functionality into their homes. During the Festival 12.12, Xiaomi offers discounts up to approximately $100 across a wide range of smart living products, valid until December 15, 2025. These promotions are available through official online and offline channels.
Immersive Family Entertainment
Xiaomi proposes a premium home viewing experience with the Xiaomi TV S Mini LED 55”. Featuring a QD-Mini LED panel, 308 independently dimmable zones, Dolby Vision® IQ, Dolby Atmos®, and Xiaomi Home integration, this TV enhances entertainment immersion. Other TV models like the Xiaomi TV A Pro 43” and Xiaomi TV A 2025 32” are also offered at attractive prices.
Smartphone Upgrades for Year-End
Xiaomi’s smartphone lineup includes flagship models such as the Xiaomi 14, which features Leica Summilux cameras, and the Redmi Note 14 Pro 5G series, boasting a 200MP OIS camera and AMOLED 1.5K displays. These devices represent excellent value options for consumers seeking an upgrade.
Wearables for a Healthy Lifestyle
The Xiaomi Watch S4 41mm offers complete health monitoring, menstrual cycle predictions, and comprehensive sports modes. Other wearables like Xiaomi OpenWear Stereo also come with significant discounts, supporting an active and connected lifestyle.
Smart and Clean Home Solutions
Xiaomi’s portfolio further includes smart devices like the Robot Vacuum H40 with 10,000 Pa suction power, smart cameras, Air Conditioner Pro Eco, and Mijia Refrigerator Cross Door. All products are seamlessly integrated with Xiaomi Home and HyperOS for efficient management.
Key Highlights of POCO and Xiaomi’s Extreme Offerings at Festival 12.12
| Category | Product Example | Key Features |
|---|---|---|
| Starter Gaming Phone | POCO C85 | 6,000 mAh battery, 6.9” screen, stable performance |
| Mid-level Gaming Phone | POCO X7 Pro 5G | Dimensity 8400-Ultra, 6,000 mAh, 90W HyperCharge, 120Hz AMOLED |
| Pro-level Gaming Phone | POCO F7 | Snapdragon 8s Gen 4, 6,500 mAh, 120Hz AMOLED display |
| Smart TV | Xiaomi TV S Mini LED 55” | QD-Mini LED, Dolby Vision IQ, Dolby Atmos, 308 dimming zones |
| Smartphones | Xiaomi 14, Redmi Note 14 Pro | Leica camera, 200MP OIS, AMOLED 1.5K display |
| Wearables | Xiaomi Watch S4 41mm | Health monitoring, menstrual cycle predictor, sports modes |
| Smart Home | Robot Vacuum H40, AC Pro Eco | 10,000 Pa suction, smart camera, refrigerator, full smart ecosystem |
With such diverse and powerful offerings, POCO and Xiaomi equip users with the necessary tools to excel in gaming and smart living. The Festival 12.12 Year End promotion creates an ideal opportunity for consumers to invest in top-tier gadgets that support productivity, entertainment, and home automation throughout 2025.
