The adoption of iOS devices in Indonesia has shown steady growth throughout 2025. Apple users increasingly seek applications that support broader digital activities beyond entertainment.
Data from the Indonesian App Store reveals that the most downloaded free iOS apps include ChatGPT, Threads, Google, TikTok, WhatsApp Messenger, Instagram, YouTube, Google Maps, Gmail, and Google Gemini. This list highlights a continued demand for communication, information search, and visual content platforms.
Dominance of AI Applications
A notable shift in user preference is the surge of AI-based applications among the top downloads. These AI apps serve practical roles in work, education, and information management rather than just offering entertainment value. This trend reflects users’ growing reliance on intelligent assistants to enhance productivity.
Social Media and Digital Services Lead Usage
Social media platforms like TikTok, WhatsApp, and Instagram consistently occupy leading positions due to their integration with daily communication and content sharing. YouTube remains a favorite source for both entertainment and education, maintaining its strong user base.
Simultaneously, digital service apps, including online shopping platforms and e-wallets, have experienced significant download increases. This growth demonstrates how iPhones are becoming essential tools for online transactions, digital payments, and everyday economic activities in Indonesia.
Trends in Paid Applications and Device Preferences
On the paid app front, Indonesian iOS users show a preference for creative and productivity tools featuring advanced functionality. Applications related to drawing, design, and religious activities are popular choices for their long-term benefits compared to free versions.
iPad users exhibit slightly different downloading patterns. Alongside entertainment, many focus on remote work and document management apps. The combination of communication tools, streaming services, online meeting applications, and word processors indicates the iPad’s growing role as an alternative work device.
Evolving User Needs and Developer Strategies
Overall, the iOS app landscape in Indonesia for 2025 points to a shift toward more practical and integrated digital needs. Users tend to select applications that are easy to use, provide clear functionality, and relate closely to daily tasks.
The rise in app downloads presents an important signal for developers to better understand Indonesian iPhone users’ preferences. Prioritizing user-friendliness, functional features, and AI adaptation will be critical for apps to remain competitive amid an increasingly dynamic App Store ecosystem.
