Advan has introduced its first 5G smartphone for 2025, the Advan Macha, priced at an affordable 2.99 million rupiah (approximately $200). This release marks a significant milestone for the local brand, which continues to strengthen its presence in the Indonesian market with competitive and feature-rich products.
The Advan Macha is manufactured in Semarang and delivers a solid package that caters to budget-conscious consumers seeking modern connectivity. Despite the low price, the phone comes with a comprehensive box set including a soft case, a 32W fast charger, a USB Type-C to C cable, a SIM ejector tool, and a user manual. A pre-installed screen protector enhances protection right out of the box.
Robust Design and Practical Features
The phone showcases a sleek black body that is slim yet sturdy, appealing to users who prefer a compact design. An infrared sensor is positioned at the top, allowing the device to function as a remote control for various electronic appliances—a convenient feature rarely found in budget smartphones.
Powerful Hardware for Smooth Performance
At the core is the MediaTek Dimensity 7060 chipset, fabricated on an efficient 6nm process. As a rebranded processor newly available in Indonesia, it delivers impressive performance suitable for day-to-day multitasking and gaming. The Advan Macha includes 8GB of RAM and 256GB of UFS 3.1 storage, providing fast data access and ample space for apps and media.
The 6.43-inch AMOLED display supports Full HD+ resolution and a 120Hz refresh rate, promising crisp visuals and smooth scrolling. It runs on Android 15 with security updates up to September 5, 2025, ensuring users have recent software improvements and protection.
Gaming Capabilities Surpass Expectations
The device’s Mali-G68 MC4 GPU offers efficient heat management, allowing extended gaming sessions without significant thermal throttling. Tested games show noteworthy frame rates: Mobile Legends runs on ultra settings at an average of 87.4 FPS, occasionally reaching up to 90 FPS without frame locks. Honor of Kings delivers up to 117 FPS on max settings, with only minor frame drops during intensive battles. Free Fire performs steadily at around 51.8 FPS on high frame settings, confirming the device’s suitability for popular mobile games even on a budget.
Value Proposition and Market Impact
The Advan Macha demonstrates that Indonesian brands can compete effectively with international manufacturers by combining powerful specifications, comprehensive features, and attractive pricing. Priced at about $200, it provides exceptional value for consumers seeking 5G connectivity and enhanced user experience without a premium cost. Interested buyers should explore local marketplaces for ongoing promotions and stock availability.
By delivering cutting-edge technology in a budget-friendly package, Advan solidifies its position in Indonesia’s competitive smartphone landscape and offers affordable 5G access with style and performance.
