Realme has achieved a remarkable milestone at the end of 2025 with its Narzo 90 Series selling over 100,000 units within just 12 hours after its official launch on December 23. This rapid sales performance marks the strongest debut for the Narzo lineup since 2022, underscoring a robust demand in the entry-level to mid-range smartphone markets.
The success stems not only from cumulative sales but also from outstanding individual model performance. The base Narzo 90 surged with sales exceeding 200% compared to its predecessor within the first 30 minutes. Meanwhile, the Narzo 90x generated ₹120 crore (approximately $14 million USD) in revenue and topped Amazon India’s smartphone sales rankings for Q4 2025, with the P4x model leading on Flipkart.
Key Specifications Driving Success
The Narzo 90x features a 6.8-inch HD+ LCD screen with a 144Hz refresh rate and 180Hz touch sampling rate, ideal for gamers seeking smooth responsiveness. Brightness reaches 1,200 nits, protected by DT-Star D+ coating, enhancing visibility in bright environments. It runs on a MediaTek Dimensity 6300 chipset paired with Mali-G57 MC2 GPU and comes with 6GB or 8GB LPDDR4X RAM plus 128GB storage, expandable up to 2TB via microSD.
Photography capabilities include a 50MP Sony IMX852 main camera and an 8MP front shooter. The 7,000mAh battery supports fast charging at 60W, while IP65 dust/water resistance and MIL-STD 810H durability certifications add ruggedness. Security is handled via a side fingerprint sensor.
In contrast, the standard Narzo 90 offers a 6.57-inch AMOLED FHD+ (2372×1080 pixels) display with 120Hz refresh rate, reaching brightness of 1,400 nits, and covering 100% DCI-P3 color gamut. It uses the MediaTek Dimensity 6400 Max chipset, matching storage and memory options with the 90x. Its dual rear cameras include a 50MP primary and 2MP depth sensor, while the front camera boasts 50MP. The device supports under-display fingerprint security and provides higher durability with IP66, IP68, and IP69 certifications. Despite weighing 181 grams, it maintains a 7,000mAh battery with 60W fast charge.
Pricing and Availability
Realme priced the Narzo 90x competitively at ₹13,999 (~$175 USD) for the 6GB/128GB variant and ₹15,499 (~$195 USD) for 8GB/128GB. Available in Nitro Blue and Flash Blue, both models are sold on Amazon India and Realme’s official stores. The launch discount of ₹2,000 (~$25 USD) for the Narzo 90x had already ended.
The series runs Android 15 with Realme UI 6.0, featuring 5G connectivity to ensure future-proof performance. This combination of advanced specs, large batteries, and aggressive pricing has strengthened Realme’s market position amid stiff competition.
Market Impact and Consumer Trends
The Narzo 90 Series’ swift sales reflect consumers’ strong interest in smartphones balancing performance, battery life, and durability at affordable prices. As demand for value-packed devices grows across Indonesia and India, Realme’s strategy resonates well with users prioritizing gaming capabilities and robust design.
Industry observers expect this success to influence Realme’s product roadmap and competitive dynamics in early 2026. Realme’s approach highlights the importance of offering powerful features without compromising affordability, meeting evolving user expectations in dynamic smartphone markets.
