
Samsung has introduced two new wireless speakers, the Music Studio 5 and Music Studio 7, reinforcing its commitment to premium audio quality combined with aesthetic design. These models are designed not only to deliver superior sound but also to serve as stylish additions to modern living spaces.
The announcement was made on December 28, 2025, ahead of their official showcase at the Consumer Electronics Show (CES) 2026 in Las Vegas. This strategic launch underscores Samsung’s ambition to blend high-fidelity audio with contemporary interior décor.
Minimalist Design by Renowned Designer
For the design of both speakers, Samsung collaborated with Erwan Bouroullec, a world-class designer known for his minimalist and functional approach. The speakers showcase simple yet modern looks that fit seamlessly into diverse interior styles such as minimalistic, contemporary, and industrial.
This collaboration signals a shift in how Samsung views speakers: no longer just as audio devices but as integral lifestyle and decorative elements in the home environment.
Music Studio 7: Flagship High-Resolution Audio Speaker
Music Studio 7 stands as Samsung’s flagship wireless speaker, equipped with a 3.1.1-channel audio system supporting high-resolution sound. Samsung claims it delivers detailed audio with a strong but clean, controlled bass profile.
The speaker can operate independently or integrate with Samsung TVs using the Q-Symphony feature. This synchronizes the sound output from both devices, providing wider stereo or surround sound effects without the need for bulky audio systems. This enhances both movie viewing and music listening experiences.
Music Studio 5: Compact yet Powerful
The Music Studio 5 caters to users seeking high-quality sound in a more compact form. Its design is unobtrusive, allowing it to blend well in various rooms such as bedrooms, workspaces, or living areas.
Supporting both WiFi and Bluetooth connections, as well as popular streaming services and voice control, the Music Studio 5 offers flexibility for multiple daily usage scenarios.
Integration Within Samsung’s Audio Ecosystem
Samsung emphasizes that both Music Studio speakers integrate fully with its soundbars and TVs, forming a cohesive audio system. The upgraded Q-Symphony technology allows users to connect up to five audio devices simultaneously.
This system automatically calibrates sound depending on the room configuration, ensuring even and optimal audio distribution across the listening environment.
Expansion with Q Series Soundbars
Beyond wireless speakers, Samsung introduced a new lineup of Q Series soundbars, expanding its comprehensive audio ecosystem for home entertainment. This includes models tailored to meet various consumer needs without sacrificing sound quality.
A Samsung representative stated, “We continue our legacy with next-generation audio devices designed to bring rich, expressive sound to every room and moment.”
HW-Q990H: Flagship Soundbar with Advanced AI
Among the new soundbars, the HW-Q990H flagship offers an 11.1.4-channel setup consisting of the main soundbar, rear speakers, and an active subwoofer.
It features Sound Elevation technology for natural audio positioning and Auto Volume to maintain consistent sound levels across different content types. AI-powered enhancements dynamically widen the sound field, delivering a home theater-like experience in a compact package.
HW-QS90H: Versatile All-in-One Soundbar
The HW-QS90H soundbar offers flexible installation options, including wall mounting or tabletop placement. Built-in sensors adjust the sound direction based on placement to optimize audio output.
With a 7.1.2-channel system and 13 speakers, it generates deep bass without needing an extra subwoofer, providing clean and immersive sound suitable for diverse room layouts.
Samsung’s Strategic Move in Audio Market
The launch of Music Studio 5 and 7 alongside the new Q Series soundbars highlights Samsung’s strategy of creating an interconnected audio ecosystem that merges advanced technology with refined design. This approach positions Samsung as a compelling choice for consumers looking for both exceptional sound and stylish home audio solutions.
Visitors to CES 2026 can expect to see how Samsung’s latest audio innovations combine to enhance the home entertainment experience while complementing modern interior aesthetics.





