ASUS Republic of Gamers (ROG) marks 20 years of leadership in the gaming industry with a strong presence at CES 2026 in Las Vegas. The brand showcased cutting-edge innovations across its gaming ecosystem, emphasizing its commitment to delivering high-performance hardware and immersive experiences for gamers and creators worldwide.
Since launching its first Crosshair motherboard in 2006, ASUS ROG has consistently pioneered gaming technology with the mantra “For Those Who Dare.” This two-decade journey reflects continuous evolution to meet the dynamic demands of the gaming community and global tech trends.
Innovations Unveiled at CES 2026
At CES 2026, ASUS ROG presented a broad lineup including laptops, desktops, motherboards, and peripherals, all engineered for power and innovation. One highlight is the new ROG Zephyrus series, featuring models like the G14 and G16. These laptops offer compact designs paired with the latest-generation processors, NVIDIA RTX GPUs based on advanced architectures, and AI acceleration reaching 50 TOPS, delivering cinematic visuals through ROG Nebula HDR displays.
Another standout is the Zephyrus Duo with its dual-screen design, targeting gamers and creative professionals who require versatile setups. This product line also includes exclusive collaborations such as the ROG Flow Z13-KJP, developed jointly with Kojima Productions, blending top-tier performance with artistic design and immersive storytelling.
The Role of ROG Lab and Collaborative Culture
Central to ASUS ROG’s innovation is the ROG Lab, a dedicated research and development hub where ideas turn into breakthroughs. At CES, this lab demonstrated its advanced cooling systems and user-centric designs that support both gaming and creative workflows.
Additionally, ASUS ROG continues to expand its cultural impact through partnerships with global creators and iconic franchises. By integrating gaming with music, fashion, art, and entertainment, the brand strengthens the identity of gamers and fosters a vibrant community across generations.
ASUS ROG’s Market Leadership in Indonesia
In Indonesia, ASUS ROG has been present since 2006 and has dominated the gaming market since 2015. Its comprehensive product portfolio serves diverse segments with laptops, desktops, PC components, monitors, routers, smartphones, audio equipment, and gaming accessories designed to meet local gamers’ varied needs.
Key Features Driving ASUS ROG’s Success
- High-performance hardware: Cutting-edge CPUs and GPUs optimized for gaming and content creation.
- Innovative cooling solutions: Enhancing system stability during intense gaming sessions.
- Advanced display technology: ROG Nebula HDR screens offer exceptional visual clarity and color accuracy.
- AI acceleration: Leveraging artificial intelligence for improved gaming responsiveness and creative workflows.
- Collaborations: Special editions and co-developed products bring unique styles and narratives to gaming devices.
ASUS ROG’s 20 years of dedication highlight a relentless pursuit of innovation tailored to gamers and creators who push boundaries. Their initiatives at CES 2026 demonstrate how the brand is shaping the future of immersive, high-performance gaming experiences globally.
