AMD has expanded its Ryzen AI Max lineup with two new models: the Ryzen AI Max Plus 392 and Ryzen AI Max Plus 388. These processors target the growing market of portable and compact gaming devices by providing high-end integrated graphics at a more accessible price point. The move aims to address the demand for powerful yet affordable gaming hardware.
Previously known by the codename Strix Halo, the Ryzen AI Max CPUs were designed mainly for intensive artificial intelligence workloads. However, their exceptional integrated graphics capabilities have sparked interest in several gaming devices, from high-performance handheld consoles to compact desktops and tablets.
New Ryzen AI Max Plus Models and Specifications
AMD’s new Ryzen AI Max Plus processors retain the full graphical capability with 40 compute units capable of delivering up to 60 teraflops of performance. The differentiation lies in their CPU core count: the Ryzen AI Max Plus 392 features 12 CPU cores, while the Ryzen AI Max Plus 388 offers 8 cores. This core reduction, compared to the 16 cores found in previous high-end Ryzen AI Max models, responds to specific requests from device manufacturers aiming for a balance between CPU power and cost.
Rahul Tikoo, head of AMD’s client processor division, explained that the introduction of the 392 and 388 models directly addresses gamer demands. “These products fit perfectly for gaming systems. We heard requests from partners who wanted more gaming-focused SKUs at attractive price points,” he stated. This approach signals AMD’s intention to diversify Ryzen AI Max offerings for broader market segments.
Pricing Strategy and Market Impact
While AMD has not released official pricing for these new models, indications suggest a significant reduction compared to earlier Ryzen AI Max-powered devices. Current systems with the Ryzen AI Max chip often command prices nearing or exceeding $2,000, partially due to ongoing global RAM shortages that escalate production costs. In contrast, Tikoo mentioned that devices utilizing the new Ryzen AI Max Plus processors could be priced between $1,000 and $1,500. This pricing bracket is lower than previous generation premium models but higher than standard Ryzen AI laptops starting from around $500.
This adjustment is important as it lowers the financial barrier for gamers and device manufacturers who want advanced integrated graphics without the expense of a top-tier CPU or dedicated GPU. It also enables a broader adoption of Ryzen AI technology in portable gaming form factors.
Industry Response and Device Announcements
AMD’s demonstration of the Strix Halo series showcased the possibility of incorporating these powerful chips into handheld gaming devices such as the GPD Win 5 prototype. Building on this momentum, other companies like Ayaneo and OneXPlayer have announced plans to launch handheld gaming devices powered by the Strix Halo architecture.
The launch of Ryzen AI Max Plus variants provides these manufacturers with more flexible options to tailor their products according to performance and budget needs. This flexibility may accelerate innovation and competition in the portable gaming hardware sector.
Summary of Key Features and Advantages:
- High-performance integrated graphics: 40 compute units delivering up to 60 teraflops.
- Multiple CPU core options: Ryzen AI Max Plus 392 with 12 cores, 388 with 8 cores.
- Targeted at portable gaming devices: Ideal for handheld consoles, compact PCs, and tablets.
- Affordable pricing range: Estimated device prices between $1,000 and $1,500.
- Response to market demand: Designed based on gamer and manufacturer feedback.
AMD’s expansion of the Ryzen AI Max Plus line shows a strategic push to dominate the portable gaming processor market. By balancing powerful AI and graphics capabilities with affordability, AMD aims to cater to gamers desiring high performance without prohibitive costs. This development signals a promising future for portable gaming gear, combining cutting-edge technology with practical pricing to foster wider accessibility.
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