Clicks Communicator rekindles memories of the iconic Blackberry phones through its recently launched smartphone. Unlike high-performance phones targeting gamers, this device focuses on users who cherish physical keyboards and aim to minimize distractions from their phones. Clicks Technology, known previously for crafting physical QWERTY keyboard cases compatible with iPhone and Android brands, has now introduced its first proprietary smartphone designed for nostalgia lovers.
The Clicks Communicator features a physical QWERTY keyboard reminiscent of Blackberry’s legendary typing experience. The keyboard is touch-sensitive, allowing users to swipe over keys to scroll through messages or webpages without touching the screen. This design caters to individuals who prefer tactile typing over touchscreen inputs, facilitating faster and more precise text entry.
Target Audience and Design Philosophy
Clicks Communicator is not tailored for gamers or users seeking advanced performance specs. Instead, it is made for those who want to "detox" from digital overload and reduce time spent doom-scrolling on their phones. The phone offers a distraction-minimized environment, encouraging focused communication and productivity. Its 4.03-inch AMOLED touchscreen serves primarily to display messages and content without overwhelming the user with excessive features.
Runs on Android 16, the device boasts up to five years of promised security updates. One key feature is the Prompt Key, located on the phone’s side. This button instantly records voice messages or opens dictation, streamlining communication without navigating complex screens.
Specs and Pricing
The device’s specifications emphasize communication tools over raw processing power. It does not compete with flagship smartphones in benchmarks or gaming capabilities. Rather, it functions as a reliable secondary phone ideal for professionals who frequently type emails, documents, or messages on the go.
The Clicks Communicator is priced at $499, equivalent to approximately IDR 8.3 million. However, an introductory offer reduces the price to $399, around IDR 6.7 million. This pricing positions it as a mid-range option with a unique niche appeal.
Why Gamers Should Look Elsewhere
Gamers and users focused on high-performance tasks are explicitly discouraged from purchasing the Clicks Communicator. The phone lacks the advanced hardware and graphical capabilities required for gaming or other demanding applications. Instead, it targets users who prioritize productive communication and managing phone usage thoughtfully.
Historical and Market Context
Clicks Technology’s transition from keyboard accessory maker to smartphone producer reflects a growing niche interest in physical keyboards on mobile devices. Similar attempts include the Unihertz Titan 2 that also evokes Blackberry’s tactile typing experience. These devices cater to consumers nostalgic for classic phone designs but wanting modern operating systems like Android.
In an era dominated by touchscreen smartphones, Clicks Communicator stands out by addressing a specific pain point: overuse and distraction. By combining physical keyboard familiarity with essential smartphone functionalities, it positions itself as a communication-focused tool rather than a multimedia powerhouse.
Summary
Overall, the Clicks Communicator is a thoughtfully designed tool to rekindle nostalgia for Blackberry-style typing while promoting focused communication. Its touch-sensitive physical keyboard and minimalistic design target users seeking to disconnect from social media distractions and avoid doom-scrolling. Priced at $399-$499, it serves as a compelling option for professionals preferring tactile typing without the need for high-performance gaming or multimedia features. Gamers and performance-oriented users are best advised to consider other options with higher specifications.
