HONOR has officially launched its first Experience Store in Surabaya, situated in Galaxy Mall 3. This move marks a strategic expansion beyond the Jabodetabek area, aiming to increase the brand’s physical presence in East Java’s second-largest city. The grand opening ceremony is scheduled for January 30, 2026, signaling HONOR’s commitment to serve the growing local market.
The decision to open a store in Surabaya stems from the city’s high consumer enthusiasm for HONOR products. Over the past year, Surabaya contributed approximately 25% of HONOR’s total sales in East Java. This strong demand reflects the city’s tech-savvy population eager to adopt HONOR’s innovative devices.
Rapid Expansion and After-Sales Service
To date, HONOR has opened five Experience Stores across Indonesia, demonstrating rapid retail growth. Beyond sales, the brand prioritizes customer satisfaction through authorized service centers. In Surabaya, the official Authorized Service Center is located at WTC Surabaya, offering reliable after-sales support. This ensures users can maintain their devices with confidence over time.
Justin Li, President of HONOR South Pacific, highlights Surabaya’s importance as a crucial market. He notes that local consumers are notably receptive to technological advancements. Through the new Experience Store, customers can interact with the entire HONOR product ecosystem. Expert staff are available to provide consultations and allow hands-on trials of the latest devices before purchase.
Promotional Offers to Celebrate the Launch
HONOR is rolling out extensive promotions for the grand opening to attract customers. The brand offers significant discounts on flagship models such as the HONOR Magic V3 and HONOR 200 Pro. Price reductions reach up to millions of Indonesian Rupiah (around $65-70 USD), making premium technology more accessible.
In addition to individual discounts, there are attractive bundle deals. Customers purchasing two HONOR Magic V3 foldable phones simultaneously can enjoy extra price cuts. This strategy encourages users to adopt the integrated HONOR smart device ecosystem for a seamless digital experience.
Additional Gifts and Exclusive Perks
The promotions continue with exclusive gifts for customers purchasing during the campaign, which runs until the end of February 2026. The first several dozen buyers have the chance to receive free wireless chargers or portable speakers. These freebies are available with select models including the HONOR 400 series and the X9c series.
For the store’s opening day itself, the first 100 customers will be rewarded with mystery gifts. These contain a variety of attractive accessories, adding extra value to the shopping experience. HONOR aims for the new store to become a key technology hub and digital solution center in Surabaya, fostering lasting relationships with local tech enthusiasts.
Key Highlights of HONOR’s Surabaya Expansion
- Location: Galaxy Mall 3, Surabaya
- Grand Opening: January 30, 2026
- Market Impact: Surabaya accounts for 25% of HONOR’s East Java sales
- Physical Presence: Fifth Experience Store in Indonesia
- After-Sales Service: Authorized Service Center at WTC Surabaya
- Promotions: Discounts on flagship phones, bundle deals, and exclusive gifts until February 2026
- Customer Benefits: Free gadgets like wireless chargers and speakers, mystery gifts on opening day
With these initiatives, HONOR is strengthening its footprint in East Java’s technology market. The presence of an official store and service center enhances accessibility and supports users, ensuring a convenient and rewarding customer experience. This expansion aligns with HONOR’s broader goal to deliver innovative technology solutions to an increasingly digital-savvy population outside Java’s capital region.
