Advan has officially launched the Advan Workmate Ultra, a new laptop aimed at entry-level to early mid-range users. This device stands out as an AI-ready laptop, catering to growing demands for artificial intelligence capabilities across various user groups.
The Workmate Ultra is powered by the Intel Core Ultra 5 115U processor, which delivers performance comparable to the Intel Core i7 13th generation while maintaining better power efficiency focused on AI processing. This balance enables users to enjoy responsive AI features without sacrificing battery life.
One of the key highlights is the combined AI processing power reaching 21 TOPS (Trillion Operations Per Second) through the integration of CPU, GPU, and NPU components. Built-in Intel AI Boost technology enhances the speed and efficiency of AI-based applications, improving tasks ranging from document editing to chatbot interaction.
Andy Gusena, Brand Director of Advan Indonesia, emphasized the company’s mission: "Workmate Ultra is a commitment to delivering accessible AI technology. AI is no longer the future; it is the need of today." This initiative reflects Advan’s vision to democratize AI, making it available not only for premium device users but also for students, entrepreneurs, and young professionals.
AI Performance and Practical Benefits
The device’s AI-ready configuration is especially beneficial in educational and professional environments where AI tools increasingly support productivity. Melly Karmelia, Marketing Manager of Advan Indonesia, stated that the Intel Core Ultra 5 115U enables users to leverage AI tools effectively for learning, work, and small business management. This approach positions the Workmate Ultra as not just a hardware product but a practical solution for modern workflows.
In real terms, this means smoother multitasking, faster AI-powered editing, and advanced tools for communication and data management—all on a laptop accessible to a wider audience.
Flexible Design for Dynamic Usage
Advan Workmate Ultra features a 14-inch Full HD+ IPS display that produces sharp visuals with wide viewing angles. Notably, its hinge allows the screen to open up to 180 degrees, facilitating better collaboration and presentations in various settings.
This flexible design decision caters to users such as university students who participate in group discussions and professionals who prefer a versatile setup during casual meetings. The sturdy build and user-friendly ergonomics underline Advan’s focus on practicality.
Efficient Mobility and Power Management
Portability is well addressed with a 6,000 mAh battery complemented by 45W fast charging via USB Type-C. This setup allows users to power up quickly without the burden of carrying a bulky charger during daily activities.
Memory-wise, the laptop includes 8 GB of DDR5 RAM, upgradeable for enhanced performance, and a 256 GB SSD that ensures quick data access and system responsiveness. The pre-installed Windows 11 Home offers a modern user interface and supports a broad spectrum of software applications right out of the box.
Competitive Pricing and Distribution
The Advan Workmate Ultra is competitively priced at approximately Rp 8,499,000 (around $530 USD), marking it as one of the most affordable AI-ready laptops available in the Indonesian market today. By setting a budget-friendly price point, Advan aims to make AI technology accessible to a broader demographic.
This laptop is exclusively sold online via major digital marketplaces including Shopee Advan Official Store and Tokopedia Advan Official Store Indonesia, with availability starting from February 5, 2026. This online-focused strategy aligns with consumption trends of target consumers, who prefer convenient, digital purchasing options.
Key Specifications Overview
| Feature | Specification |
|---|---|
| Processor | Intel Core Ultra 5 115U |
| AI Performance | 21 TOPS (CPU + GPU + NPU) |
| Display | 14-inch FHD+ IPS, 180° hinge |
| RAM | 8 GB DDR5 (upgradeable) |
| Storage | 256 GB SSD |
| Battery | 6,000 mAh, 45W fast charging |
| Operating System | Windows 11 Home |
| Price | Rp 8,499,000 (~$530 USD) |
An Accessible Leap Towards AI-Enabled Computing
The arrival of Advan Workmate Ultra shows a shifting landscape in Indonesia’s laptop market where AI readiness is no longer reserved for high-end expensive devices. With solid performance, thoughtful design, and affordable pricing, the laptop is poised to become a practical choice for Indonesia’s productive generation.
Whether for students navigating digital learning, entrepreneurs managing growing businesses, or professionals adopting AI-enhanced productivity tools, the Advan Workmate Ultra brings future-ready computing into wider reach. The affordability paired with modern capabilities supports the broader agenda of inclusive technology and digital empowerment.
Advan’s latest offering highlights that AI is transforming from a niche luxury into an everyday necessity. This aligns well with current trends where integrating AI in daily tasks has become crucial across education and business sectors.
