Samsung has officially expanded its mid-range portfolio with the Galaxy A57 5G and Galaxy A37 5G, two phones designed to bring premium-like features to a more affordable tier. The launch focuses on the things many buyers now care about most: a bright 120Hz display, capable cameras, AI tools, long battery life, and unusually long software support for the segment.
The two models sit in Samsung’s latest A-series strategy, where the company tries to close the gap between upper-midrange and flagship devices. Both phones are already available for pre-order on Amazon, with shipments set to begin on April 2, and their pricing places them squarely in the competitive mid-range category.
A familiar Samsung formula, but with stronger software support
Samsung is clearly leaning on longevity as a major selling point for the Galaxy A57 5G and Galaxy A37 5G. Both devices run One UI 8.5 based on Android 16 out of the box, and Samsung promises six generations of Android upgrades plus six years of security patches.
That level of support is notable in the mid-range segment, where many smartphones still receive fewer years of updates. For buyers who keep a phone for a long time, the promise of extended software life can matter as much as hardware specs.
Display and design aim to feel more premium
Both phones feature a 6.7-inch Super AMOLED+ display with Full HD+ resolution and a refresh rate of up to 120Hz. Samsung also includes Vision Booster, which is intended to improve outdoor visibility in bright sunlight.
The design language is clean and restrained, with the Galaxy A57 5G measuring 6.9mm thick and weighing 179 grams. The Galaxy A37 5G is slightly bulkier at 7.4mm and 196 grams, but both devices remain relatively slim for phones with 5,000mAh batteries.
Both models also carry an IP68 rating, which means they are protected against dust and water to a level that is still rare in many phones at this price range. Samsung has additionally included Knox Vault for security, reinforcing the company’s approach to balancing style, durability, and data protection.
Performance targets the needs of everyday users
Samsung has not formally confirmed the chipsets at launch, but the company is expected to use Exynos 1680 for the Galaxy A57 5G and Exynos 1480 for the Galaxy A37 5G. That positioning suggests the A57 will sit above the A37 in raw performance and likely in sustained multitasking and graphics handling as well.
Both phones come with up to 12GB of RAM and as much as 256GB of internal storage. That should be enough for users who split their time between social media, streaming, photos, and heavier daily multitasking.
The hardware choices also indicate Samsung wants these phones to appeal to people who want smooth everyday performance without moving into flagship pricing territory. For many buyers, that balance is often more important than chasing benchmark numbers.
Camera setup brings practical upgrades
On the rear, both devices use a triple-camera system led by a 50MP main sensor with an f/1.8 aperture. The Galaxy A57 5G gets a 12MP ultra-wide camera, while the Galaxy A37 5G uses an 8MP ultra-wide lens.
Both models retain a 5MP macro camera, and Samsung pairs the rear setup with a 12MP front camera. The company is also leaning heavily on AI-assisted camera features, including object eraser, Best Face, filters, and automatic editing suggestions.
These additions matter because many users now expect their phones to help them edit faster instead of relying on third-party apps. Samsung’s approach here is less about extreme hardware and more about making everyday photography easier and more shareable.
Built-in AI tools expand beyond photography
Samsung is also adding a wider set of AI functions to both phones. Among them are Voice Transcription, AI Select, Circle to Search with Google integration, and Auto Trim for quick video editing.
That mix shows how Samsung is trying to make AI feel useful rather than decorative. Instead of focusing only on headline features, the company is positioning these tools as productivity shortcuts for voice notes, browsing, content selection, and simple video workflows.
For users who regularly create short-form content, the Auto Trim feature may be especially attractive. It can reduce the time needed to cut down clips, which is useful for anyone posting quickly to social platforms.
Battery life and charging remain a major draw
Both phones include a 5,000mAh battery, and Samsung says that capacity can last up to two days under normal use. That claim will naturally depend on usage patterns, brightness levels, and network conditions, but it fits the broader expectation for large-battery mid-range phones.
Charging also looks competitive, thanks to Super Fast Charging 2.0 support. Samsung says the battery can reach around 60 percent in roughly 30 minutes, which should help users get back to full use faster during busy days.
Here is a simple comparison of the two models based on the available launch data:
| Feature | Galaxy A57 5G | Galaxy A37 5G |
|---|---|---|
| Display | 6.7-inch Super AMOLED+ | 6.7-inch Super AMOLED+ |
| Refresh rate | Up to 120Hz | Up to 120Hz |
| Main camera | 50MP | 50MP |
| Ultra-wide camera | 12MP | 8MP |
| Macro camera | 5MP | 5MP |
| Front camera | 12MP | 12MP |
| Battery | 5,000mAh | 5,000mAh |
| Thickness | 6.9mm | 7.4mm |
| Weight | 179g | 196g |
| Storage options | Up to 256GB | Up to 256GB |
| RAM options | Up to 12GB | Up to 12GB |
Pricing positions the phones for different buyers
The Galaxy A57 5G starts at Rs. 56,999 for the 8GB/256GB version and rises to Rs. 62,499 for the 12GB/256GB model. The Galaxy A37 5G is cheaper, beginning at Rs. 41,999 for 8GB/128GB, then Rs. 47,499 for 8GB/256GB, and Rs. 52,999 for 12GB/256GB.
For readers comparing value, the A37 5G looks like the entry point for Samsung’s new software and design package, while the A57 5G is the more attractive option for buyers who want a better ultra-wide camera and a slight edge in overall build and likely performance. In USD terms, the phones land roughly in the mid-range bracket, though the exact dollar conversion will vary by exchange rate at the time of purchase.
The broader appeal of both devices is clear: Samsung is no longer selling the A-series only as a practical alternative to the Galaxy S line. It is now using the Galaxy A57 5G and Galaxy A37 5G to show that long software support, AI tools, durable design, and solid battery life can all be delivered in phones that still stay within reach of mainstream buyers.
