For urban users who split their time between work, travel, and exercise, audio gear now has to do more than deliver sound. It also has to stay comfortable, fit into an active routine, and avoid cutting the listener off from what is happening nearby.
That is the positioning HAKII brings to Indonesia through an exclusive launch handled by Global Teknologi Niaga (GTNi), a subsidiary of Global Digital Niaga or Blibli. The brand enters a market GTNi still sees as highly promising, especially as Indonesia’s mobile accessory market is projected to exceed USD3.7 billion by 2030.
Designed for awareness, not isolation
HAKII relies on open-ear air conduction technology, which is intended to let users listen without fully blocking outside sound. The concept is aimed at people who need to stay alert to their surroundings while using audio devices.
William Hadibowo, representing HAKII Indonesia, said the brand highlights an ergonomic design that supports stable use during physical activity. That direction places HAKII closer to daily movement and sports use than to conventional listening alone.
A wider retail reach through online and offline channels
GTNi is distributing the products through both digital and physical channels. Consumers can access HAKII via Blibli and through Blibli Store locations across Indonesia, giving buyers more flexibility in how they discover and try the products.
Business Development Director GTNi, Lilyana Dewi, said the omnichannel shopping experience is meant to make it easier for customers to find and test the products directly. GTNi also says the products are guaranteed original and come with Gratis Perlindungan Lengkap.
Six models, different activity needs
The launch introduces six HAKII variants, each aimed at a different use case. HAKII LINK and CPODS are positioned for everyday use, while HAKII MIX OG is targeted at fitness fans.
For running, the lineup includes SOLE and LIGHT II. WIND IIS is offered as a smart audio glasses model for cyclists.
| Model | Main use |
|---|---|
| HAKII LINK | Daily use |
| CPODS | Daily use |
| HAKII MIX OG | Fitness |
| SOLE | Running |
| LIGHT II | Running |
| WIND IIS | Cycling, as smart audio glasses |
The range shows how HAKII is being framed around different active routines rather than a single listening scenario. That approach also matches the growing relevance of wearable audio devices as mobile use and active lifestyles continue to expand.
During the launch period from 12 to 31 May 2026, the distributor is also preparing special offers. With that rollout, HAKII adds another option to Indonesia’s growing wearable audio segment, where practical devices for everyday activity and exercise continue to gain attention.