Your privacy choices can change how Yahoo and its partners use cookies, technical identifiers, and browsing data across its sites and apps.
The consent notice says the options are not just about site access. They also affect analytics, personalised advertising, content measurement, audience research, and services development.
What Yahoo says cookies are used for
Yahoo says it uses cookies, including similar technologies such as web storage, to provide its sites and apps, authenticate users, apply security measures, and prevent spam and abuse. The company also uses them to measure how people use its sites and apps.
| Choice | What It Covers | Effect |
|---|---|---|
| Accept all | Cookies, precise geolocation data, technical identifiers, browsing and search data | Used by Yahoo and 249 partners in the IAB Transparency & Consent Framework for analytics, personalised advertising and content, measurement, research, and services development |
| Reject all | Additional cookies and personal data | Blocks those extra uses for Yahoo and its partners |
| Manage privacy settings | Custom choices | Lets users tailor what they allow |
What happens when users accept or reject
If a user clicks Accept all, Yahoo and its partners can store and access information on a device and use more personal data for the purposes listed in the notice. The company says the partner count includes 249 companies that are part of the IAB Transparency & Consent Framework.
If a user does not want those extra uses, Yahoo says to click Reject all. For more control, the notice points to Manage privacy settings.
How choices can be changed later
Yahoo says consent can be withdrawn or changed at any time through the Privacy and Cookie settings or Privacy dashboard links on its sites and apps. The notice also directs users to the Privacy Policy and Cookie Policy for more detail.
The message is straightforward: the decision does not end at the banner, and Yahoo says users can revisit it whenever they want.
