Wendy’s Joins ‘6-7’ Meme Fun with 2-Day 67-Cent Frosty Deal
Wendy’s is adding sweetness to Black Friday with a special offer on its iconic Frosty. On Friday, Nov. 28, customers nationwide can purchase a small Frosty for just 67 cents both in-store and online.
From Nov. 29 through Dec. 7, this deal shifts exclusively to mobile and online orders via the Wendy’s app and website. This move caters to digital users while extending the promotion beyond the initial day.
This promotion aligns Wendy’s with a growing trend among fast-food chains that play on the viral "6-7" meme circulating in social media. Earlier in November, Pizza Hut introduced its “6 7 Menu,” featuring boneless wings for 67 cents each over two days.
Pizza Hut’s wing deal included nine flavor options, such as Spicy Garlic, Honey BBQ, and Buffalo variations, plus dry rubs like Lemon Pepper and Cajun-Style. This diverse lineup targets different taste preferences among wing fans.
Similarly, Domino’s capitalized on the meme by offering one large pizza with a single topping for $6.70. Topping choices span meats like bacon and pepperoni, and vegetables including spinach and jalapeños.
The "6-7" meme originates from the viral song "Doot Doot (6 7)" by Skrilla, referencing NBA star LaMelo Ball’s height of 6 feet 7 inches. Although the phrase remains somewhat mysterious, Dictionary.com named it “word of the year” due to its viral popularity.
Wendy’s participation in this meme-themed promotional wave demonstrates how fast-food brands leverage trending cultural references to engage younger, meme-savvy demographics.
Consumers interested in the Frosty deal should plan visits or orders accordingly, especially noting the shift to app-only availability after the initial Black Friday offer.
This unique marketing approach showcases how Wendy’s and its competitors creatively connect their menu promotions with current social media trends to drive sales and attention.
Read more at: people.com
