Yahoo is a key component of the Yahoo family of brands, which includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers. These brands operate under a unified framework, delivering diverse digital content and services to a global audience.
When users engage with Yahoo and its affiliated platforms, cookies and similar technologies are utilized to enhance the experience. These tools enable site operators to provide the services, authenticate users, and safeguard against spam and abuse. Additionally, cookies help measure user interactions, such as the number of visitors, device types, browsers, and visit durations in aggregate form, ensuring privacy.
The Yahoo family of brands also emphasizes user privacy and consent management. By accepting cookies, users allow Yahoo and its partners, including over 240 entities within the IAB Transparency & Consent Framework, to store device information for analytics and personalized advertising. Precise geolocation and personal data, like IP addresses and browsing behavior, may also be used for content measurement and audience insights.
Users retain complete control over their privacy preferences. Those unwilling to share data for targeted advertising can opt to reject all cookies or customize settings through dedicated privacy tools. Consent modifications remain possible at any time via the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links prominently available on Yahoo sites and apps.
Key Features of the Yahoo Family of Brands:
- Wide network including AOL, Engadget, In The Know, and Makers
- Use of cookies to provide and secure services
- Aggregate measurement of user engagement
- Strict privacy options with customizable consent
- Partnership with 240+ companies under the IAB framework
Yahoo’s integrated brand ecosystem combines content diversity, technological sophistication, and robust privacy measures. This structure supports millions of users while maintaining transparency and control over personal data use, solidifying Yahoo’s position in the digital media landscape.
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