How Brett Cooper Became a Voice in Conservative Politics
About one-third of Americans get their news from YouTube, and among them is a growing audience tuning in to Brett Cooper. At 24, Cooper hosts The Brett Cooper Show, delivering predominantly conservative commentary on current events.
Cooper first attracted attention as a UCLA student who opposed COVID lockdowns. She then worked with the conservative media outlet Daily Wire before launching her own show in January. Her approach blends politics with pop culture, often discussing celebrities alongside political topics.
She emphasizes that viewers are drawn more to her personality than to any strict ideology. Cooper said, "My job is just to talk to people," and she prefers engaging directly with her audience over traditional newscasting.
Initially, her audience leaned heavily male, but she has made efforts to connect with women by sharing personal experiences, such as her engagement, wedding, and motherhood. Cooper describes her family views as traditional but distances herself from the "tradwife" label, criticizing it as a superficial internet trend.
Cooper’s commentary sometimes highlights divisions within the conservative movement. For example, she publicly disagreed with former President Trump’s call for more high-skilled immigration, calling it "the worst thing for a president to say." She also criticized Trump’s dismissal of consumer concerns about inflation.
On immigration, Cooper has praised Trump’s promises to crack down on both legal and illegal immigration. She has also drawn attention for defending controversial conservative figure Nick Fuentes. In a dispute with Senator Ted Cruz, who labeled Fuentes a Nazi, Cooper pushed back, emphasizing the counterproductive nature of censorship.
She explained that telling young people not to watch certain content often increases their interest, referencing the “Streisand effect.” While she does not fully endorse Fuentes’ views, she refrains from outright condemnation.
Despite her growing influence, Cooper stresses independence in her opinions. She stated politicians have sought her perspectives but added, "I want my audience to know that… she doesn’t have a senator in her ear." She stays engaged with political discussions but makes up her own mind.
Brett Cooper’s blend of youthful insight, cultural commentary, and conservative politics has positioned her as a notable voice among Gen Z conservatives on digital platforms.
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