Prada to Launch $930 ‘Made in India’ Kolhapuri Sandals After Backlash
Luxury fashion house Prada is set to release a limited-edition collection of Kolhapuri-inspired sandals made in India. This move follows criticism over Prada’s earlier footwear design that closely resembled traditional Kolhapuri sandals without acknowledging their Indian heritage.
Prada will produce 2,000 pairs in Maharashtra and Karnataka through partnerships with state-backed organizations. The announcement came during the Italy-India Business Forum in February, marking a formal collaboration intended to respect local craftsmanship.
Each sandal will retail for approximately $930, equivalent to around 84,000 rupees and £800. Prada plans to sell them globally through its website and 40 retail stores in key markets. The launch is scheduled for February next year.
Lorenzo Bertelli, Prada’s head of Corporate Social Responsibility, emphasized blending traditional manufacturing with advanced techniques. “We’ll mix the original manufacturer’s standard capabilities with our manufacturing techniques,” Bertelli said, highlighting the brand’s commitment to quality and authenticity.
The initiative includes special training programs for artisans. Roughly 200 Kolhapuri craftsmen will receive up to three years of training in Italy, while others in India will also be supported. The Maharashtra state government will provide financial aid to assist these artisans throughout the collaboration.
The development aims to address concerns from Indian artisans who felt Prada initially overlooked their cultural contribution. The original sandals, handmade in Kolhapur since the 12th century, are crafted from leather and known for their durability in India’s hot climate.
Prada had previously described the design as "leather footwear" but did not credit its Indian origins, which sparked accusations of cultural appropriation. Following public outcry, Prada acknowledged the footwear’s roots and engaged with the Maharashtra Chamber of Commerce, Industry & Agriculture.
Social Justice Minister Sanjay Shirsat expressed optimism about the five-year deal. He called the collection "Prada Made in India – Inspired by Kolhapuri Chappals" and expects its continuation beyond the initial contract. The partnership reflects an effort to honor Indian artisans and preserve heritage amid global luxury trends.
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