Team USA Unveils Official Apparel for Upcoming Winter Games in Italy

The American team’s attire for the Winter Games in Italy next February has been unveiled. Designer Ralph Lauren returns as the official outfitter for Team USA, dressing athletes with a blend of patriotic and luxury elements.

The collection features red, white, and blue hues prominently, decorated with American flags and Olympic rings. Polo ponies appear as a nod to Ralph Lauren’s signature style, adding a classic touch to the uniforms.

According to GQ magazine, the ensembles are “après-ski-inspired looks” designed for both performance and ceremony. Athletes will wear knitted turtleneck sweaters, toggle coats, puffers, and wool pants during the opening and closing ceremonies.

David Lauren, chief branding and innovation officer at Ralph Lauren, emphasized that the clothing balances “quiet luxury” with functionality. The materials and layers are carefully chosen to accommodate cold temperatures and active movement.

In addition to gifting the official gear to athletes, Ralph Lauren offers retail versions of the collection. Prices range broadly, from sweatshirts priced just under $700 to white wool toggle coats costing nearly $2,000. This retail line aims to extend the brand’s reach while sustaining its premium positioning.

Social media users have warmly received the collection, expressing excitement and pride. TikTok reactions included fire emojis and comments praising the patriotic energy the apparel creates.

The upcoming Winter Games also highlight the involvement of Utah, which is hosting the 2034 Winter Games. Fraser Bullock, president of Utah’s Organizing Committee, praised the Ralph Lauren designs as “fantastic” after previewing the uniforms in New York last October.

Members of Utah’s delegation to the 2026 Games will combine Team USA apparel with black-and-white Utah 2034 gear. However, the retail launch for Utah-themed apparel is planned only after the Italy Games conclude.

Overall, the Team USA wardrobe reflects a sophisticated fusion of national pride and high fashion. This partnership continues Ralph Lauren’s nearly two-decade role outfitting American Olympians with apparel designed to perform and inspire on the world stage.