Top Dawg Entertainment (TDE) hosted its 12th Annual Holiday Charity Concert and Community Celebration in Watts, California, drawing an audience of over 8,000 people. The two-day event took place at Nickerson Gardens and successfully raised $2 million in toys, clothing, and other community aid.
Founded by Anthony “Top Dawg” Tiffith, TDE uses this event to give back to the neighborhood that supported its rise. Brandon “Big B” Tiffith, president of Top Dawg Love the Kids and chief marketing officer of TDE, emphasized that the event evolved from a local initiative into a wide-reaching movement fueled by artists and community partners.
Star-Studded Lineup
The concert featured performances by top TDE artists including SZA, Jay Rock, Isaiah Rashad, SiR, and Ab-Soul. Fans were also thrilled by surprise guest appearances from music legends like Dr. Dre, Snoop Dogg, and Kendrick Lamar. Additional acts included Mario, Monica, Ray Vaughn, Zacari, and Kal Banx.
Community-Focused Activities
The celebration offered diverse activities geared toward all age groups. Attendees participated in toy giveaways, raffles, youth sports, and barbering services. TDE worked alongside the Housing Authority of the City of Los Angeles (HACLA) Watts WorkSource Center to organize an on-site job fair as part of the program.
Anthony “Moosa” Tiffith Jr., TDE president, described the event as one of the label’s most meaningful traditions. He pointed out that the concert and toy drive aim to make children feel valued during the holiday season by providing gifts like shoes, clothes, and memorable live performances.
This annual event not only strengthens community bonds but also highlights TDE’s commitment to turning artistic success into impactful service. Families continue to return, reinforcing that TDE’s holiday celebration is much more than a party — it is a lasting legacy of giving back.
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