How to Manage and Optimize Your Privacy Settings for Better Online Security

Users visiting Yahoo websites and apps are informed that cookies and similar technologies are employed to enhance their experience. These tools enable the authentication of users, the application of security measures, and the prevention of spam and abuse, while also helping to measure website and app usage in aggregate form.

When clicking “Accept All,” users consent to Yahoo and its partners, including 245 organizations in the IAB Transparency & Consent Framework, storing and accessing information on their devices. This includes the use of precise location data, IP addresses, browsing history, and search data for analytics, personalized advertising, content measurement, audience insights, and service improvement.

Users who do not wish to allow such comprehensive data processing can click “Reject All.” This action prevents Yahoo and its partners from using cookies and personal data for the outlined secondary purposes, while still enabling essential site functionality. Adjusting data preferences is facilitated by selecting “Manage Privacy Settings,” allowing fine-tuned control over specific types of data use.

Consent can be withdrawn or modified at any time through links such as “Privacy and Cookie Settings” or the “Privacy Dashboard” on Yahoo’s sites and apps. Users seeking more information on data practices are directed to Yahoo’s Privacy Policy and Cookie Policy, which provide detailed explanations of how personal information is handled.

Key features of Yahoo’s data privacy settings include:

1. Use of cookies and web storage technologies to provide and secure services.
2. Data collection for measuring visitor numbers, device types, browsers, and duration of visits.
3. Options to accept all, reject all, or customize data permissions.
4. The ability to revoke consent at any time via accessible privacy management tools.
5. Transparency through comprehensive privacy and cookie policies available online.

This framework aligns with current industry standards to ensure transparency and user control. Clear communication of privacy options empowers users to make informed decisions regarding their personal data when interacting with Yahoo brands and services.