Huawei has officially launched its latest flagship, the Pura 80 Ultra, in Indonesia. This move introduces a new standard for mobile photography by bringing a smartphone crowned as having the world’s best camera, based on an authoritative evaluation by DXOMark.
The arrival of the Pura 80 Ultra directly targets photography and tech enthusiasts. Offering the most advanced camera technology packed in a flagship phone, Huawei demonstrates its commitment to pushing industry boundaries and providing unmatched mobile imaging experiences.
World’s Highest Camera Score by DXOMark
Huawei Pura 80 Ultra received a record-breaking score of 175 from DXOMark. This impressive result makes it the highest-rated camera phone in the global smartphone landscape to date. DXOMark’s assessment highlights the phone’s ability to consistently deliver outstanding image quality in various scenarios, surpassing all its rivals.
The 50MP main RYYB sensor, measuring a full one inch, sits at the heart of the camera system. This large sensor size allows for exceptional light capture, enabling vivid, bright, and noise-free images even in ultra-low light conditions. Huawei’s proprietary XMAGE imaging engine boosts this performance, ensuring colors remain lifelike while maintaining impressive detail retention.
A key innovation is the industry-first switchable dual tele-lens module. Unlike fixed zoom lenses on most smartphones, the Pura 80 Ultra’s system allows the periscope lens to physically shift between two focal lengths—83 mm for 3.7x optical zoom and 212 mm for 9.4x optical zoom. This flexibility provides unprecedented compositional freedom and visual clarity for mobile photographers.
Complementing the flagship main sensor, the phone features a 40MP ultra-wide camera, perfect for landscape shots and group photos. There’s also a dedicated 1.5MP color spectrum sensor engineered to deliver optimal color accuracy—an important component for professional-grade photography on the go.
Breakthrough Zoom Capabilities
Huawei’s senior retail manager, Edy Supartono, emphasized the significance of this dual tele-lens system during the product launch in Jakarta. He described the switchable module as a breakthrough that redefines what’s possible in mobile optical zoom. Users can transition seamlessly from moderate to extreme telephoto zoom without relying on digital cropping or losing image quality.
Such a system greatly enhances creative control. Photographers can instantly frame distant subjects with clarity, even at nearly 10x optical magnification. This hardware approach outperforms traditional smartphones that typically depend on hybrid or digital zoom and thus face image degradation.
Premium Flagship Performance
Beyond its unparalleled camera, the Pura 80 Ultra matches its imaging prowess with flagship-class performance. Although Huawei does not specify the chipset in the official disclosure, the phone is engineered to run demanding applications, games, and AI-driven image processing tasks with ease.
Huawei packs the device with a robust battery and fast-charging system, ensuring users won’t be let down during long days of intense photography. The efficient energy management system provides reliable all-day usage, supporting both productivity and creative endeavors.
Display and Design
The Pura 80 Ultra features a high-resolution AMOLED display designed to showcase deep blacks, vibrant colors, and excellent outdoor readability. The slim bezels, ergonomic curves, and premium materials reflect current flagship aesthetics while ensuring a comfortable grip.
Designed for users who value both style and substance, the phone’s physical build feels solid and luxurious. Security features include an in-display fingerprint reader and advanced facial recognition, meeting contemporary needs for safety and convenience.
Unique Points of the Huawei Pura 80 Ultra
- The world’s highest DXOMark camera score (175 points).
- Innovative dual tele-lens periscope module with 3.7x to 9.4x optical zoom.
- 1-inch 50MP RYYB main camera sensor for exceptional low-light photography.
- 40MP ultra-wide camera and dedicated color spectrum sensor for superior accuracy.
- Flagship design elements with a high-end display and fast charging.
Comparison Table: Camera System Specifications
| Feature | Huawei Pura 80 Ultra |
|---|---|
| DXOMark Camera Score | 175 |
| Main Sensor | 50MP RYYB, 1 inch |
| Telephoto System | Dual switchable periscope (3.7x/9.4x) |
| Ultra-wide Camera | 40MP |
| Color Spectrum Sensor | 1.5MP |
| Optical Zoom Range | 3.7x – 9.4x |
| Imaging Engine | Huawei XMAGE |
Prices and Availability in Indonesia
Huawei Pura 80 Ultra enters the Indonesian market as a statement flagship device. The official retail price is positioned to rival other premium smartphones, reflecting its groundbreaking features and camera superiority. Regarding availability, pre-orders through official Huawei retail partners as well as online channels were opened simultaneously with the launch, ensuring seamless access for customers across the country.
Customers who purchase during the initial sales period can enjoy trade-in programs and exclusive bundles. These often include extra warranties, original accessories, or discounts, maximizing the value for early adopters.
Market Impact and Competitor Comparison
Huawei has set a new benchmark for what consumers can expect from a flagship smartphone camera. Competing brands have introduced their own periscope zoom systems, but the Pura 80 Ultra’s switchable dual periscope structure gives it a distinct technical advantage. The record-setting DXOMark score is widely cited by independent reviewers and technology experts, providing third-party validation of Huawei’s claims.
The announcement has sparked discussion across various technology forums, with many users and analysts closely comparing the phone to rival offerings from Apple, Samsung, and Xiaomi. Most agree that for mobile photography enthusiasts, the Pura 80 Ultra currently offers the broadest set of tools for creative expression and image quality.
Key Reasons to Choose Huawei Pura 80 Ultra
- Industry-leading camera performance for both photos and videos.
- Versatile telephoto system supporting high-quality zoom with no compromise.
- Seamless user experience tailor-made for content creators and hobbyists.
- Attractive pre-order promotions and after-sales support from official Huawei channels.
- Durability and premium build designed for demanding users.
Potential Downsides and Things to Consider
While photography is clearly the device’s main selling point, potential buyers should consider ecosystem preferences. Some may seek broader app compatibility, which depends on Huawei’s current app ecosystem and services.
Network compatibility and after-sales support are also aspects worth checking, particularly for users used to other mainstream flagship brands. Despite these considerations, the Pura 80 Ultra presents itself as a cutting-edge contender in the competitive smartphone market.
For Indonesian consumers interested in experiencing the latest in mobile camera technology, the arrival of Huawei Pura 80 Ultra marks a major milestone. This device provides a compelling option for anyone looking to capture professional-grade images and videos directly from their smartphone, confirming its claim to having the best camera system available today.
