
Taiwanese skincare is gaining huge attention in Indonesia. People are looking for affordable yet high-quality skincare that suits a variety of skin types. Many products from Taiwan answer this demand with natural ingredients, gentle formulations, and competitive prices under Rp 150,000.
Young consumers and skincare enthusiasts in Indonesia are now exploring brands like Dr. Wu, My Beauty Diary, and Eileen Grace. Their popularity is boosted by positive reviews on e-commerce platforms and social media influencers who vouch for their effectiveness and safety, especially for sensitive skin.
1. Meiduzi Day Cream
Meiduzi Day Cream is widely known for its gentle brightening formula. The texture is light and easily absorbed, making it ideal for everyday use. At around Rp 85,000 for 20 grams, it’s a wallet-friendly solution for dull skin. According to Brilio.net, this cream gradually improves skin radiance without causing irritation, making it a perfect choice for sensitive skin types.
2. Dr. Wu Intensive Renewal Serum
This serum is formulated with cutting-edge Taiwanese skincare technology. It features powerful antioxidants and niacinamide, both helpful in smoothing the skin and fading dark spots. Retailing for about Rp 140,000 per 30ml bottle, many Indonesian users report visible improvements in skin texture and tone. Dr. Wu’s reputation as a leading skincare innovator strengthens confidence in this product.
3. L’Herboflore Facial Mask
L’Herboflore masks are made with herbal extracts, targeting hydration and brightening. Each sheet mask costs about Rp 25,000. The gentle, all-natural formula is popular among those with sensitive skin and people seeking quick hydration boosts. Feedback from consumers highlights its ability to deliver a healthy glow after a single application.
4. My Beauty Diary Sheet Mask
My Beauty Diary offers another variant of sheet masks, focusing on moisture and skin nourishment. The masks are infused with active brightening ingredients that revitalize tired complexions. Sold at around Rp 25,000 per piece, they’re a favorite for weekly skin pampering. Indonesian skincare forums often recommend these masks for all skin types.
5. Palko BB Cream
Palko BB Cream provides daily sun protection and a brightening effect. Lightweight and comfortable, it evens out complexion for natural-looking skin. At an estimated Rp 130,000 for 30 grams, it suits those looking for a multitasking product. Users appreciate its non-greasy feel and smooth finishing, perfect for daily wear.
6. Evelyn Anti-Aging Cream
This night cream addresses fine lines and dullness while helping in skin regeneration. The overnight formula acts while you sleep, revealing fresher and firmer skin in the morning. With a price tag of around Rp 95,000 for 20 grams, Evelyn Anti-Aging Cream stands out for its active ingredients and wallet-friendly approach to anti-aging care.
7. Eileen Grace Jelly Mask
Eileen Grace’s Jelly Mask refreshes the skin with a cooling sensation and deep hydration. It’s made from botanical extracts and is free from parabens, beneficial for sensitive or allergy-prone users. Priced at about Rp 120,000 per 50 ml, the mask is praised for soothing redness and irritation—a common concern in Indonesia’s humid climate.
8. Miss Daisy Anti-Tangle Shampoo
Miss Daisy offers an anti-tangle shampoo that’s gentle enough for daily use and sensitive scalps. It detangles and nourishes hair using natural ingredients, making it a hit among Indonesian women with easily knotted hair. With a cost of Rp 90,000 for a 250 ml bottle, it’s one of the few Taiwanese hair care products breaking into the skincare market with impressive reviews.
9. SH-RD Botanical Hair Treatment
This plant-based hair treatment nourishes and repairs damaged strands without leaving a residue. Priced at Rp 140,000 for 200 ml, SH-RD is widely recommended by users seeking restoration without heavy or greasy effects. Plant extracts in the formula are said to deliver strength and manageability to even the most unruly hair.
10. Chess Whitening Serum
Chess Whitening Serum is a lightweight brightening serum packed with antioxidants. It addresses dull skin and uneven pigmentation, delivering luminous results. At Rp 130,000 for a 30 ml bottle, it’s praised for its non-sticky finish and visible improvements in skin clarity. The serum blends easily with other routines, according to local beauty influencers.
Why Indonesian Consumers Love Taiwanese Skincare
What sets Taiwanese skincare apart is its focus on natural and traditional ingredients. Many products use green tea, aloe vera, and flower extracts, creating formulas that are easily absorbed and non-irritating. These features resonate well with Indonesians whose skin is often sensitive to harsh chemicals or overly rich ingredients.
Most Taiwanese skincare is tested for safety and designed for all skin types, according to health and beauty experts quoted by briliobeauty.net. The price points are especially attractive, staying below Rp 150,000 for most entry-level products. This affordability, combined with visible results, drives widespread adoption.
The ease of online shopping and ongoing influencer campaigns also fuel the trend. As more Indonesians become conscious of skincare, Taiwanese brands continue to introduce new items and improve formulations, further expanding their market reach.
Tips for Choosing the Right Taiwanese Skincare Product
For oily and acne-prone skin, select products labeled “oil-free” and “non-comedogenic.” Ingredients like green tea or witch hazel can control shine and prevent outbreaks. For sensitive skin, natural and fragrance-free options are preferable.
Consumers curious about integrating Taiwanese products with their existing skincare can do so by checking ingredient lists and avoiding combinations that might trigger irritation. Taiwanese skincare tends to blend well with other routines thanks to its gentle, minimalist approach.
Table: Summary of Top Taiwanese Skincare Under Rp 150,000
| Product | Function | Main Ingredients | Price (Rp) | Notable Benefit |
|---|---|---|---|---|
| Meiduzi Day Cream | Daily brightening cream | Gentle brighteners | 85,000 | Non-irritating for daily use |
| Dr. Wu Intensive Renewal Serum | Serum for renewal | Antioxidants, Niacinamide | 140,000 | Reduces spots, smooth skin |
| L’Herboflore Facial Mask | Sheet mask hydration | Herbal extracts | 25,000 | Natural, hydrates & brightens |
| My Beauty Diary Sheet Mask | Brightening sheet mask | Multiple active extracts | 25,000 | Revitalizes, nourishes |
| Palko BB Cream | BB cream, SPF | UV protection, brightening | 130,000 | Lightweight, evens tones |
| Evelyn Anti-Aging Cream | Night anti-aging cream | Active botanicals | 95,000 | Reduces lines, brighter skin |
| Eileen Grace Jelly Mask | Jelly mask, hydration | Plant extracts | 120,000 | Soothes, paraben free |
| Miss Daisy Anti-Tangle Shampoo | Hair shampoo | Gentle botanicals | 90,000 | Detangles, for sensitive scalp |
| SH-RD Botanical Hair Treatment | Hair treatment | Plant-based agents | 140,000 | Repairs, light texture |
| Chess Whitening Serum | Brightening serum | Antioxidants | 130,000 | Evens skin tone, fast absorb |
Fans of global skincare trends often turn to Taiwan as an alternative to Korean and Japanese products. Taiwanese skincare offers a balance between tradition and innovation, making it a smart pick for Indonesian consumers. Those who value natural, gentle, and budget-friendly formulas now have more choices as Taiwanese brands steadily find a home in daily beauty routines across Indonesia.





