Oh Beauty Festival 2.0 stands out as the must-visit beauty event for enthusiasts searching for the latest products and exclusive deals. Hosted at Pasaraya, Blok M, this vibrant festival takes place across two weekends, creating an energetic hub where young people express themselves and explore beauty trends.
This event is recognized for its unique concept and inclusive atmosphere. Named “In Full Bloom,” the festival celebrates self-expression, confidence, and creativity. According to Rara Emiria, Co-Founder of Overheard Beauty Universe, the theme is designed to inspire attendees to discover and showcase the best versions of themselves.
When and Where to Join Oh Beauty Festival 2.0
The latest edition of Oh Beauty Festival 2.0 is held at Pasaraya in Blok M. Spanning two weekends, visitors can shop and join activities on the dates 30 October-2 November and 6-9 November. The venue is strategically located, providing easy access from major public transport hubs. Medina Latief Harjani, CEO of Pasaraya, expressed pride in supporting the festival, calling Pasaraya a home for creative energy.
Festival Highlights and What to Expect
With more than 200 brands participating, visitors can explore products ranging from beauty, fragrance, and fashion to F&B and sports essentials. Each tenant offers exclusive discounts for festival-goers, making it the perfect destination for shopping and discovering new trends. The organizers ensure a festive and lively experience, as seen from the enthusiastic crowd in previous editions. The first edition in 2019 attracted impressive numbers, and the March edition this year welcomed 72,000 visitors.
Areas to Explore at the Festival
Three main areas organize the event, each offering a different experience:
- The Closet: Features top fashion and athleisure brands for style lovers.
- OH Beauty Hall: Dedicated to beauty and fragrance; visitors discover leading and niche brands.
- Bites Market by GoFood: A curated food and beverage zone, including a matcha area, as well as vendors selling kidswear, momswear, and sports essentials at attractive prices.
Visitors enjoy entertainment such as all-day music, talk shows, and even a morning run, creating a dynamic lifestyle event appealing to all demographics.
Exclusive Offers for Beauty Enthusiasts
Attendees get special access to product launches, limited-time deals, and interactive brand activations. For anyone aiming to refresh their makeup collection or sample the latest fragrances, this event delivers a curated shopping experience. The festival also fosters connections within the beauty community, from casual enthusiasts to professional creators.
Free Entry and Open to All
One of the major highlights is the free entry policy. Festival-goers do not need to purchase tickets, ensuring the event is open and welcoming for everyone. According to Rika Linata, Co-Founder of Overheard Beauty Universe, the goal is for every visitor to feel at home, express themselves, and leave with a sense of happiness.
Why Oh Beauty Festival 2.0 Should Be On Your Radar
Beauty festivals often focus on shopping, but Oh Beauty Festival 2.0 goes further by offering a platform for collaboration, learning, and creative growth. The event’s structure encourages visitors to move freely between shopping, learning, and interacting with communities.
Here’s what makes Oh Beauty Festival 2.0 stand out:
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Extensive Brand Lineup
- Over 200 brands across beauty, fragrance, fashion, and lifestyle
- Special prices and exclusive launches
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Immersive Event Experience
- Three uniquely themed areas for maximum exploration
- Interactive entertainment and live activations
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Access for Everyone
- Free festival entry for all visitors
- Suitable for families, couples, and friends
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Strategic Location
- Conveniently located at Pasaraya, Blok M, close to urban transport facilities
- Easy to access for both Jakarta locals and visitors
- Community-Driven Atmosphere
- A place to celebrate self-expression and connect with others in the beauty community
- Opportunities for personal discovery and networking
Tips for Making the Most of Your Visit
To maximize the festival experience, consider these steps:
- Plan your visit in advance, picking which brands and areas you want to explore first.
- Arrive early to avoid crowds and score the best deals on exclusive products.
- Take part in scheduled activities like talk shows and entertainment for added value.
- Share your experience on social media using event-specific hashtags provided by the organizers.
- Use public transport for convenience as the venue is well-connected
- Don’t forget to check out the F&B area for delicious treats between shopping sessions.
Recommended Preparation Checklist
| Step | What to Prepare |
|---|---|
| Select Visit Date | Choose between two weekends |
| Make a Wishlist | Identify brands/products of interest |
| Prepare Shopping Bag | Bring eco-friendly bags |
| Download Event Map | Access venue map (usually available digitally) |
| Arrange Transport | Plan route via MRT, bus, or taxi for convenience |
What Festival-Goers Are Saying
The buildup to this event has fueled excitement among beauty fans, especially those who attended previous editions. Many have shared positive feedback about the diverse selection of products, the lively festival vibe, and the ease of accessing workshops and entertainment. Social media channels are abuzz with recommendations and reviews, emphasizing the festival’s reputation as a top beauty shopping and networking destination.
A Hub for Self-Expression and Discovery
The Oh Beauty Festival 2.0 is not just about trends and deals. The organizers aim to create a space where visitors feel empowered to experiment with new styles, interact with industry experts, and join a supportive community. As explained by the founders, the festival is crafted to leave each attendee happier, more inspired, and confident in celebrating their unique version of beauty.
For those planning a weekend outing with friends, partners, or family, Oh Beauty Festival 2.0 emerges as the ideal recommendation. From fashionistas to skincare obsessives, there’s something for everyone. The event also aligns with modern values—accessibility, collaboration, and positive self-expression—making it timely and relevant for today’s audience.
Stay tuned to social media and the organizer’s updates for any last-minute program additions or special guest appearances during the festival days. Don’t miss this rare chance to participate in a dynamic celebration of beauty, lifestyle, and creativity at one of Jakarta’s most iconic venues.
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