In today’s fast-evolving beauty landscape, many young people, especially those from Gen Z, face difficulty in choosing skincare products that truly fit their unique skin needs and lifestyle. Research shows that this generation values not only product effectiveness but also seeks items that reflect personal identity, authenticity, and emotional connection.
Emina addresses this demand with its innovative Beauty Co-Lab, a collaborative space specifically designed to empower youth in their self-exploration journey. It offers a lively and interactive co-creation experience, inviting participants to engage actively in crafting beauty solutions personalized to their character and preferences.
A New Approach: Co-Creation Meets Personalization
The Beauty Co-Lab initiative is a pioneering concept that fuses co-creation with personalization. It encourages young users to discover the interconnection between their skincare needs, inner self, and personal style. Curated stations provide immersive activities enabling a deeper understanding of individual skin conditions, emotional traits, and aesthetic expression.
Riescha Puri Gayatri, the Youth & Emerging Segment and Marketing Experience Group Head at ParagonCorp, states that after a decade of growing alongside Indonesian youth, Emina continues innovating to become a reliable companion in their self-awareness journey. She emphasizes that Emina’s philosophy extends beyond visual beauty to encompass confidence, self-expression, and collective growth.
Key Features of Emina Beauty Co-Lab
Participants can explore various well-designed activities, including:
- CO-LAB Center: A co-creation hub where users design personalized skincare or makeup products. They select formulas, main ingredients, and packaging designs, tailoring products to their individual preferences.
- Skin + Soul Scanner: A consultation session combining dermatological skin condition analysis with psychological profiling for holistic self-understanding.
- Look Studio: A style exploration zone offering personal style discovery through body shape assessments and color analysis to find one’s best personal color palette.
Beyond Interaction: A Collaborative Playground
Emina Beauty Co-Lab transcends a mere interactive experience by serving as a creative playground that connects young creators with peers. It fosters exchange of ideas and collaboration, amplifying voices and aspirations of Gen Z in beauty innovation. This commitment reflects Emina’s dedication to developing meaningful beauty products that inspire and resonate deeply, rather than focusing merely on surface appearance.
Beauty, from Emina’s perspective, is a continuous journey involving skin health, emotional wellness, and style identity. When young individuals gain better self-awareness, their confidence grows, and inspiring beauty naturally emerges.
Your skin, your soul, and your unique style all find a starting point here at Emina Beauty Co-Lab—where innovation meets personal exploration for Gen Z’s boundless beauty adventure.
