Modena has launched a trade-in program that allows consumers to exchange any electronic device for discounts when purchasing a new air conditioner (AC). This initiative is available until mid-March and targets customers who want to upgrade their AC units or try Modena’s products for the first time.
According to Teddy Wijaya, Vice President Marketing of Modena, the program aims to provide an easy upgrade path, offering cashback up to $44 for trading in old air conditioners and up to $12 for other electronics. This incentive is part of Modena’s strategy to broaden its market reach.
Eligible Devices for Trade-In
Consumers can trade in a wide range of electronic products regardless of brand or condition, whether they are still functioning or broken. Acceptable items include microwaves, mixers, blenders, washing machines, refrigerators, stoves, televisions, fans, irons, rice cookers, hair straighteners, and more.
For each electronic device traded, buyers receive a $12 discount when purchasing any Modena AC model. This offer is valid nationwide across Modena Experience Centers, Home Centers, and authorized dealers.
Specific Trade-In Terms for Air Conditioners
The trade-in offer for air conditioners applies to units of any brand, model, or capacity. Eligible ACs must include the indoor unit, outdoor unit, and remote control, even if the units are damaged. Customers can benefit from a total discount and cashback reaching $56, combining a direct price cut and a cashback reward.
This AC-specific trade-in option is available in several major Indonesian regions, including Jakarta and surrounding cities such as Tangerang, Bekasi, and Depok. Customers who trade in ACs can also use a pick-up service, provided the units are ready to be collected and complete with all accessories.
Modena AC Models and Features
Modena offers three AC models suitable for different room sizes and preferences: RA 0511 AAWH (0.5 HP), RA 0911 AAWH (1 HP), and RA 1211 AAWH (1.5 HP). All models incorporate DualShield Coating technology, enhancing durability by resisting moisture, rust, and leaks.
Additional highlights include a Low Noise Fan feature for quieter operation and Healthy Air Flow technology to ensure comfortable room temperatures. The AC units are designed to operate reliably at low voltages starting from 160 volts, providing stability even in areas with unstable power supply.
How to Participate in the Trade-In Program
To join the trade-in program, consumers need to bring their electronic items to a Modena sales outlet. For air conditioner trade-ins, customers should present the full AC set (indoor, outdoor, and remote) and ensure the units are ready for pick-up if applicable. The promotion runs until mid-March and is accessible through multiple official channels, ensuring convenience and accessibility for buyers.
Additional Benefits from Modena
Besides the trade-in program, Modena offers a “48 Hours Coolback Guarantee” for consumers who install their ACs using official Modena technicians. This guarantee provides assurance that if the air conditioner fails to cool within 48 hours of installation, Modena commits to servicing or replacing defective parts within another 48-hour period.
This service is valid during the one-year warranty of the AC and reflects Modena’s commitment to customer satisfaction and product reliability. Consumers who utilize this guarantee benefit from faster support and maintenance, emphasizing Modena’s focus on comfort and service quality.
Summary of Modena Trade-In Program Benefits
- Trade-in electronic devices or old AC units for cashbacks and discounts.
- Accepts any brand or condition of electronic gadgets.
- Cashback up to $44 for old ACs and $12 for other electronics.
- Three AC models available with advanced durability and ergonomic features.
- Available nationwide with options for pick-up service for AC trade-ins.
- 48 Hours Coolback Guarantee ensures rapid service if AC performance issues arise.
The trade-in promotion not only motivates consumers to renovate their cooling appliances but also contributes to responsible electronic device recycling by allowing the exchange of unused or broken electronics. Modena’s initiative combines value, convenience, and support, making it a compelling option for homeowners looking to upgrade their air conditioning systems.
