Digital Markets Act

Apple’s next Siri AI rollout is heading into a regulatory split, with users in the European Union set to face an initial delay while the United Kingdom remains outside the scope of the restriction. For iPhone owners in Britain, that means the feature is still expected to stay available as the situation unfolds across Europe. The issue centers on the Digital Markets Act, the EU’s framework for keeping digital competition open and preventing large platforms from setting the rules alone. Apple has said the new Siri AI will not be available “at first” in the EU, highlighting how closely the company’s product decisions now intersect with regional regulation. Not every Apple device is affected in the same way. The company says the feature will still arrive on MacBook, Apple Watch, and Apple Vision Pro, while the main restriction applies to iPhone and iPad users. That distinction matters because the iPhone remains Apple’s most important consumer device in many markets. Any delay on that platform will be felt more sharply than on smaller parts of the company’s ecosystem. Apple says it has proposed several solutions in an attempt to reach common ground, but those suggestions were rejected by the EU. In the same statement, the company also raised concerns about AI agents that could steal data and alter files, although it did not name the system or service it was referring to. The dispute also reflects Apple’s long-standing preference for a tightly controlled ecosystem. Its “walled garden” model is often presented as a strength, but it can become a liability when regulators push for more openness, especially in ways that clash with how Apple manages its hardware and services. For Android users, this kind of regulatory pressure is less unusual because openness has long been built into the platform. Apple, by contrast, faces a harder adjustment because the required changes run against the company’s traditional approach to control. There is still a clear silver lining for British users. The available information indicates that the restriction applies only to the EU’s 27 member states, leaving the UK market outside the immediate rollout problem. So while iPhone users in the EU may have to wait for Siri AI’s broader arrival, users in the UK should not be counted among the affected group. Unless policy changes later on, the two markets will continue to be treated differently in the early phase of the launch.

Apple’s New Siri AI Faces EU Delay, But UK iPhone Users Stay Untouched