Premium Smartphone Segment

OPPO has kept its top position in Indonesia’s smartphone market even as the overall industry slows and device prices rise. In the first quarter of 2026, the brand held a 22 percent market share, according to Counterpoint Research.The result stands out because Indonesia’s smartphone shipments fell 9 percent year on year in Q1 2026. Higher production costs and a global jump in component prices, especially memory, have made buyers more cautious and pushed many consumers to delay upgrades.Premium demand keeps climbingWhile the broader market weakened, the premium segment moved in the opposite direction. Counterpoint Research said smartphones priced above USD600 recorded their highest contribution ever in Indonesia.That category accounted for 8.3 percent of total smartphone shipments in Q1 2026 and grew 30 percent year on year. The data suggests Indonesian consumers are becoming more willing to pay for higher-end devices with stronger imaging, better quality, and a more premium user experience.Mobile photography and content creation continue to support that shift. For many users, a smartphone is now a daily tool for work, creativity, and capturing important moments, not just a communication device.OPPO leans on Reno15 and A SeriesOPPO’s leadership has been supported by a portfolio that reaches across multiple price bands. The strongest contribution came from the Reno15 Series and the A Series, which together helped maintain momentum in a difficult market.The Reno15 Series is positioned around more advanced photography and productivity features, while the A Series continues to appeal to buyers who want reliable performance, strong endurance, and competitive pricing. That combination has helped OPPO stay resilient as other brands face a more selective consumer base.Jiang Linlin, Chief Marketing Officer of OPPO Indonesia, said consumer trust remains the foundation of the company’s strong position. She also pointed to the rapid growth of the premium category as proof that flagship innovation is receiving greater appreciation in the market.Find X9 Ultra and Find X9s target the high endOPPO is pushing further into that higher-priced segment with the launch of Find X9 Ultra and Find X9s in Indonesia. The move signals that the company wants to protect its mass-market strength while building a larger presence at the top end of the market.Find X9 Ultra is the company’s current top flagship and brings the New-Generation Hasselblad Master Camera System, 10x optical telephoto camera, Dual Hasselblad 200MP Camera, 8K video recording, Cinematic Video Recording, and imaging tools aimed at photographers and content creators.Find X9s takes a different approach by offering a more compact and stylish flagship option. It features a 50MP Ultra-Clear Triple Camera, Hasselblad Portrait Mode, and Dolby Vision 4K 60fps recording, making it suitable for travel photography, social media, and everyday content creation.Both models run ColorOS 16 with new AI features designed to improve productivity, creativity, and overall usability. With the Reno15 Series and A Series in the midrange and the Find X9 Ultra and Find X9s in the premium tier, OPPO now covers nearly every major segment in Indonesia’s smartphone market.

OPPO Holds Indonesia Lead as Premium Phones Accelerate Fast