Vision Pro Pricing

Apple has started raising prices for a broad set of products after weeks of signaling that higher component costs were becoming too difficult to absorb. The change took effect on Thursday, June 25, 2026, in the United States and affects several major product lines, including iPad, MacBook, Apple TV, and Vision Pro. The company said the sharp rise in component prices has created pressure it can no longer fully offset. In a statement quoted by KompasTekno from Reuters, Apple said, "We have never seen component price increases like this, this fast." Apple also said it had protected customers from these increases for as long as possible. "We have protected customers from these price increases as much as possible. However, we have now reached the point where we must begin raising prices for some products, including iPad and Mac," the company added. Tim Cook had already warned a week earlier that a price increase was unavoidable. He said the jump in memory and storage costs meant Apple could no longer absorb all production cost increases on its own. In an interview with The Wall Street Journal, Cook said the situation was no longer sustainable. Which products are affected The price adjustments vary widely, from an increase of $30 to as much as $1,300. The largest increase reported is for the Mac Studio M3 Ultra, while the smallest applies to the HomePod mini. Product Old Price New Price MacBook Neo $599 $699 MacBook Air 13-inch $1,099 $1,299 MacBook Air 15-inch $1,299 $1,499 MacBook Pro M5 $1,699 $1,999 MacBook Pro M5 Pro $2,199 $2,499 MacBook Pro M5 Max $3,599 $4,099 iMac $1,299 $1,499 Mac Studio M4 Max $1,999 $2,499 Mac Studio M3 Ultra $3,999 $5,299 Mac mini M4 Pro $1,399 $1,599 iPad $349 $449 iPad Air 11-inch $599 $749 iPad Air 13-inch $749 $949 iPad Pro 11-inch $999 $1,199 iPad Pro 13-inch $1,299 $1,499 iPad mini $499 $599 Apple TV 4K $129 $199 HomePod $299 $349 HomePod mini $99 $129 Vision Pro $3,499 $3,699 Apple said the changes do not affect every device in its lineup. iPhone, Apple Watch, and AirPods prices remain unchanged for now, even as analysts expect the iPhone to face higher prices in the coming months. Nabila Popal, senior research director at IDC, said the iPhone would not be spared. "iPhone will not escape; its price will rise in the future," she said. KompasTekno also reported that some Apple products sold through an official distributor in Indonesia were already priced higher on Friday, June 26, 2026. The iPad 11 (2025) WiFi-only model rose to Rp 7.2 million from its launch price of Rp 6 million, while the WiFi + cellular version climbed from Rp 9.5 million to Rp 10.2 million. The distributor listing showed no change for MacBook Neo at that time, although it was not yet clear whether that reflected the latest adjustment or an earlier correction. Apple is not the only technology company under pressure, as Samsung, Microsoft, Sony, Dell, HP, Nintendo, and Valve have also acknowledged the impact of higher memory and storage chip costs. Source: tekno.kompas.com

Apple Raises Prices Across iPad, Mac, and Vision Pro as Component Costs Surge