Polytron used Indonesia Open 2026 to make a broader point about electric vehicles: winning over consumers now depends as much on trust as on technology. At the center of that message were two offers for the Polytron G3+ Series, a battery rental scheme and a buy-back guarantee that aims to reduce the fear of buying an EV.
The company was present at the tournament not only as an exhibitor, but also as the Official Electric Vehicle Partner. The event took place at Istora Gelora Bung Karno, Senayan, Jakarta, giving Polytron a prominent stage in one of Indonesia’s most visible badminton tournaments.
A push to make EV ownership feel safer
Polytron’s battery rental program is designed to lower the entry price of the vehicle while still giving customers lifetime battery warranty support. That approach targets one of the most common concerns among prospective EV buyers, especially those who hesitate over long-term battery costs.
The second offer is the Buy Back Guarantee, which promises to repurchase the vehicle for up to 70 percent of its original price after three years of use. Together, the two programs are built to address both upfront affordability and residual value, two points that often shape consumer hesitation.
In practical terms, the company is positioning the G3+ Series as more than just a product launch. It is also presenting ownership as a lower-risk decision, with financial certainty becoming part of the sales message.
Why Indonesia Open matters for the message
Indonesia Open 2026 brought together 248 athletes from 22 countries and carried a total prize pool of US$1.45 million, or around Rp23.6 billion. The tournament ran until 7 June 2026, making it a high-profile venue for a brand that wants wide public exposure.
Polytron framed its presence through a “Beyond Badminton” concept that mixed sport, technology, and entertainment in the event area. That setup allowed the company to introduce electric mobility in an environment that was active, familiar, and easy for visitors to engage with.
Instead of relying only on product specifications, Polytron chose a more experiential route. By placing an EV message inside a major sports event, the company brought the topic closer to a mass audience that might not be ready to explore electric cars in a showroom setting.
Interactive booth activities and live entertainment
Visitors at the booth were invited to join a series of challenges, including Speed Typing Challenge and Smash & Reflex Challenge, along with other prize-based games. The interactive format helped turn the booth into part of the entertainment rather than a separate display area.
The sportstainment setup was reinforced by performances from Indonesian acts such as Maliq & D’Essentials and Marion Jola. Their presence added another layer of crowd appeal while keeping attention on the broader event experience.
This mix of games, music, and product visibility reflects how EV brands are increasingly trying to enter everyday cultural spaces. For Polytron, the goal was to make electric mobility feel less technical and more connected to lifestyle and public entertainment.
A longer-term EV strategy
Diantika, General Manager Corporate Communications at Polytron, said the company’s participation in Indonesia Open 2026 was part of an effort to bring technology closer to the public. She also described the sportstainment approach as an effective way to connect technology with experiences that visitors can feel directly.
According to Diantika, the move is also tied to Polytron’s long-term commitment to building Indonesia’s electric vehicle ecosystem. The timing is notable as the company approaches its 51st anniversary in September.
Through the G3+ Series, Polytron is using a major sporting event to deliver a clear message about EV adoption. The company wants to show that the barriers around electric cars are not only technical, but also emotional and financial, and that both can be addressed in a public setting.
