Nubia is pushing deeper into the affordable smartphone segment as prices continue to ease in the Indonesian market. The result is a lineup that now looks unusually aggressive, especially for users who want more than a basic phone without moving into the mid-range bracket.
The strongest signal comes from models that mix gaming features, large batteries, fast displays, and high-resolution cameras at prices that remain within reach. For younger buyers and first-time gamers, that combination makes the brand harder to ignore.
Gaming-focused models lead the charge
Nubia Neo 3 5G is one of the most notable options, now sold at around Rp2.8 million. It stands out with dual shoulder triggers and a 6,000 mAh battery, both of which are aimed at longer and more comfortable gaming sessions.
Performance comes from the Unisoc T8300 chipset paired with 8GB of RAM. That setup positions the phone as a practical entry point for users who want more stable gaming performance without paying a premium.
A cheaper alternative is the Nubia Neo 2 5G NFC, priced at around Rp2.4 million. It keeps a gaming-oriented identity with a futuristic design and a 120Hz display that helps navigation and gameplay feel smoother.
The budget end still carries useful memory
For buyers who care more about price than gaming extras, the Nubia A56 and Nubia A36 sit at the lowest end of the lineup. Both are aimed at everyday use, yet they still offer specifications that look competitive for their class.
The Nubia A56 costs around Rp1.3 million and offers up to 12GB of RAM, including virtual RAM. That amount is notable in this segment because it gives users more breathing room for multitasking and common app use.
The Nubia A36 is even cheaper at around Rp1.2 million. It is described as offering similar specifications, making it a more affordable choice for buyers who want the lowest possible spending.
Camera and display features push the value story further
Nubia is also using photography to strengthen its position. The Nubia Focus 2 5G and Nubia V70 NFC both carry a 108MP main camera, a specification that remains uncommon in this price range.
On the Nubia Focus 2 5G, the camera is joined by a slim design and storage capacity of up to 256GB. That combination makes it a strong fit for users who save large numbers of photos, videos, and apps.
The Nubia V70 NFC takes a slightly different route by pairing the 108MP main camera with a 120Hz display. The result is a more immersive visual experience for media viewing and everyday use.
Six models, six distinct selling points
| Model | Price | Main Highlight |
|---|---|---|
| Nubia Neo 3 5G | around Rp2.8 million | Dual shoulder triggers, 6,000 mAh battery, Unisoc T8300, 8GB RAM |
| Nubia Neo 2 5G NFC | around Rp2.4 million | Futuristic design, 120Hz display |
| Nubia A56 | around Rp1.3 million | Up to 12GB RAM including virtual RAM |
| Nubia A36 | around Rp1.2 million | Similar specifications at a lower price |
| Nubia Focus 2 5G | not stated | 108MP camera, slim design, up to 256GB storage |
| Nubia V70 NFC | not stated | 108MP camera, 120Hz display |
This lineup shows that Nubia is not relying on price cuts alone. It is pairing lower prices with features usually associated with more expensive phones, from gaming hardware to high-resolution imaging.
That approach makes the brand more visible in the crowded sub-Rp2 million and lower-mid-range segments. For consumers, it expands the number of phones that can deliver big batteries, fast screens, generous memory, and strong camera specs without stretching the budget too far.