Reliance Jio is moving artificial intelligence out of standalone apps and straight into the services people already use every day. The company’s new Jio Call Agent is designed to join phone calls, respond to a simple voice prompt, and act as a free concierge for all users.
The plan stands out because Jio is not treating AI as a separate product. Instead, it is embedding the technology into its network and customer services, making the assistant available inside the flow of a call rather than on a different screen.
AI that can join a live call
Jio Call Agent works directly through the Jio network. Users can activate it during a call by saying “Hey Jio,” and the assistant only enters the conversation after the user gives permission.
Once it is active, the assistant can stay on the line as long as needed to support the discussion or complete a task. Jio says the system supports many Indian languages, allowing participants to speak in the language they prefer.
In conference calls, the assistant can transcribe the conversation in real time. Jio also says it can identify up to 10 different speakers in a single call, which makes it more than a passive recorder.
After the call ends, the AI can generate a summary that includes action points, reminders, and follow-up tasks. That summary can then be shared with the participants.
More than note-taking
Jio is positioning Call Agent as a tool that can act during the conversation, not just record it. While a call is in progress, users can ask the assistant to book a taxi, order food, reserve a restaurant table, or schedule a meeting without switching to another app.
This approach reflects Jio’s broader AI strategy. The company wants digital assistance to move beyond text or voice replies and into actual execution of everyday tasks while users are speaking.
Jio says the service is expected to roll out to more than 500 million users by the end of this year. If that scale is reached, it would become one of the largest consumer AI deployments inside a telecom network.
MyJio is also getting an AI overhaul
Jio is also redesigning the MyJio app, which has traditionally been used for recharges, account balance checks, and service management. The app will be turned into a personal AI adviser and customer relationship manager.
With the new experience, users will not need to search through menus and settings manually. Jio says customers can simply explain what they need, and the assistant will handle the process.
For example, when a customer moves to a new city, the AI can help manage related service needs. For travelers going abroad, it can recommend the right international roaming package and issue usage alerts.
Jio also points to the transition to a new eSIM-ready phone. In that case, the MyJio assistant is said to help users complete self-KYC and speed up service activation.
Privacy remains a core condition
Despite the aggressive push into AI, Jio says privacy will remain central to both services. The company states that the assistant will only take action after user consent is received.
Every action will also be logged by the system. For transactions involving payment, Jio says explicit user confirmation will be required before the process continues.
That safeguard matters because an AI built into phone calls and service apps can reach highly sensitive activity. Jio appears to be aiming for a model where the user stays in control rather than letting the system run automatically.
With this strategy, Jio is pushing AI away from the idea of a separate app and deeper into telecom infrastructure and customer service. If the rollout stays on track, users may start interacting with AI not when they open an app, but when they call, manage services, and handle daily tasks.
