Honda offered visitors an installment discount of up to Rp200,000 through its Honda Corner at Nyanyian Riang Gembira 2026. The offer combined purchase support with entertainment-focused activities at Jakabaring Sport City.
The program was aimed at people planning to own a Honda motorcycle. Details on the eligibility requirements, participating models, and promotional period were not specified during the event.
Motorcycle Display and Purchase Offer
New Honda Vario Evo 160 was displayed at the venue as a featured model for visitors to see up close. The model is scheduled for an official introduction at a Regional Public Event on Saturday, July 25.
Its appearance gave festivalgoers an early look at a Honda product set for regional introduction. Product information was presented alongside the installment discount available through the event area.
Honda Corner was organized by Astra Motor Sumsel, Honda’s main dealer for South Sumatra and part of PT Astra Internasional Tbk. It was held on Saturday, July 18, 2026, as part of the Nyanyian Riang Gembira 2026 program.
Interactive Activities at Honda Corner
The venue was designed to give visitors more than a conventional product display. Attendees could join a themed photo challenge, mini games, and Motorku X app activities with prizes.
| Activity | Format | What Visitors Received |
|---|---|---|
| Photobooth Thematic Challenge | Themed photo challenge | Interactive experience |
| Mini games | Games at Honda Corner | Visitor prizes |
| Motorku X activation | App challenge and activation | Various prizes |
According to sumeks.disway.id, the Honda Corner drew an enthusiastic response from visitors. Many used the area to take part in the activities while becoming more familiar with Honda motorcycles.
Festival Setting for Consumer Engagement
Nyanyian Riang Gembira 2026 featured performances by DEWA feat. Marcello Tahitoe, Haddad, Rony Parulian, Biru Baru, Sep Aken, Better Later, and Andembo. The musicians performed for thousands of attendees throughout the event.
Marketing Manager of Astra Motor Sumsel, Adrian Arlim, said Honda Corner was intended to bring the company closer to the public through activities aligned with younger lifestyles. He stressed that the space was not intended only as a product exhibition area.
“Through Honda Corner at Nyanyian Riang Gembira, we want to provide an enjoyable experience for visitors. In addition to enjoying entertainment, they can get to know Honda’s latest products more closely, participate in various interactive activities, and take advantage of the special promotions we provide,” Adrian Arlim said.
Astra Motor Sumsel’s participation in the entertainment event forms part of its effort to provide products, services, and experiences for people in South Sumatra. Through Honda Corner, the company also introduced Honda innovations and purchasing convenience to a wider audience.