
Apple has officially introduced the new iPhone 17 Series, adding notable changes and updates to its flagship smartphone lineup. This time, the highlight is not just on performance and design, but also the shift in pricing and available models, making the iPhone 17 Series one of the most discussed launches in recent years.
Buyers are keen to know the complete price list, especially with the iPhone 17 Pro Max 2TB variant becoming the most expensive iPhone ever sold by Apple, topping at around Rp32.8 million when converted to local currency. Apple has also changed its lineup by removing the Plus variant and introducing the brand-new iPhone Air, catering to different user preferences with a focus on thin, lightweight design.
All New iPhone 17 Series Lineup
Apple CEO Tim Cook revealed the iPhone 17 line at an event at the Apple headquarters in Cupertino, California, labeling it as the most advanced iPhone ever. The iPhone 17 Series comes in four versions: iPhone 17, iPhone Air, iPhone 17 Pro, and the top-end iPhone 17 Pro Max. The notable absence of the Plus variant marks Apple’s decision to streamline their lineup, providing a new option with the iPhone Air’s lightweight form factor.
Kaiann Drance, Apple’s Vice President of iPhone Product Marketing, highlighted that iPhone 17 brings a significant leap in every department. Apple focuses on user-friendly upgrades such as the new ProMotion display, which boasts greater brightness and three times stronger scratch resistance compared to its predecessor.
iPhone 17 Series Price List in the US
Apple has set different price tiers based on storage options. US prices are the main global reference, with local conversions offered for markets like Indonesia. Here is the official price list for the iPhone 17 Series in the United States:
-
iPhone 17
- 256GB: US$799 (around Rp13.1 million)
- 512GB: US$999 (around Rp16.4 million)
-
iPhone Air
- 256GB: US$999 (around Rp16.4 million)
- 512GB: US$1,199 (around Rp19.7 million)
- 1TB: US$1,399 (around Rp23 million)
-
iPhone 17 Pro
- 256GB: US$1,099 (around Rp18 million)
- 512GB: US$1,299 (around Rp21.4 million)
- 1TB: US$1,499 (around Rp24.7 million)
- iPhone 17 Pro Max
- 256GB: US$1,199 (around Rp19.7 million)
- 512GB: US$1,399 (around Rp23 million)
- 1TB: US$1,599 (around Rp26.3 million)
- 2TB: US$1,999 (around Rp32.9 million)
Feature Upgrades and Performance
Apple equips the entire iPhone 17 lineup with the new A19 chip, ensuring stronger and more efficient performance. This latest processor is designed to handle multitasking and AI-based tasks at higher speeds while maintaining better battery efficiency. According to Apple, users will enjoy all-day battery life with faster charging support.
Another area where Apple introduces change is camera technology. The iPhone 17 Series features the new Dual Fusion 48MP camera system on the main lens, delivering significant improvements to night and ultra-wide shots. The Centre Stage front camera innovation is also reported as the most advanced front camera Apple has ever introduced, creating sharp selfie images and seamless video calls.
Design Changes and Display Innovations
One of the biggest updates is seen in the camera module design. Apple abandons the traditional square-shaped camera bump placed at the top left of the phone. The iPhone 17 now features a large horizontal camera bump stretching nearly the entire width of the device, creating a new visual signature for the series.
Apple has also implemented improvements to the display. The ProMotion screen offers smoother animations and better touch response, setting a new standard for mobile entertainment and gaming experiences.
Memory Configurations
Apple has decided to discontinue the 128GB storage option, making 256GB the minimum for all models in the iPhone 17 Series. This move aligns with growing demand for larger storage, accommodating the need for high-res photos, 4K video recording, and large app installations.
The increase in maximum storage for the iPhone 17 Pro Max up to 2TB represents Apple’s dedication to supporting users with demanding professional needs, especially content creators, videographers, and power users.
Comparison of Model Options and Prices
Below is a table comparing the major variants and their official prices in the US and Indonesia for easy reference:
| Model | Storage | US Price | Indonesia Price |
|---|---|---|---|
| iPhone 17 | 256GB | $799 | Rp13.1 million |
| iPhone 17 | 512GB | $999 | Rp16.4 million |
| iPhone Air | 256GB | $999 | Rp16.4 million |
| iPhone Air | 512GB | $1,199 | Rp19.7 million |
| iPhone Air | 1TB | $1,399 | Rp23.0 million |
| iPhone 17 Pro | 256GB | $1,099 | Rp18.0 million |
| iPhone 17 Pro | 512GB | $1,299 | Rp21.4 million |
| iPhone 17 Pro | 1TB | $1,499 | Rp24.7 million |
| iPhone 17 Pro Max | 256GB | $1,199 | Rp19.7 million |
| iPhone 17 Pro Max | 512GB | $1,399 | Rp23.0 million |
| iPhone 17 Pro Max | 1TB | $1,599 | Rp26.3 million |
| iPhone 17 Pro Max | 2TB | $1,999 | Rp32.9 million |
Apple’s Focus on Innovation and User Experience
Apple states the iPhone 17 Series is designed to support daily productivity, creativity, and entertainment. Every feature update is introduced based on direct user demand and feedback. The company claims improvements such as battery endurance, processor efficiency, and scratch-resistant glass are based on research about what users want most from their flagship devices.
Security, privacy, and software support remain key priorities, with each iPhone 17 variant assured to receive long-term iOS updates.
Market Availability and Initial Impressions
The iPhone 17 Series is available in major Apple markets, including North America and selected Asian countries. Pre-orders are expected to set new records thanks to the lineup’s comprehensive upgrades and new model choices such as the iPhone Air. Early user feedback praises the thin and light design of the Air variant, as well as the powerful performance of the Pro Max.
With these changes and updates, the iPhone 17 Series positions itself as a top choice for users seeking high-end smartphones with the latest technology. The complete price list and feature set offer diverse options for buyers across different segments, while the highest-priced 2TB iPhone 17 Pro Max sets a new benchmark for luxury smartphones in the market.





