Samsung is positioning the Galaxy A57 5G and Galaxy A37 5G as smartphones built for the pace of young users who move constantly between study, work, and entertainment. The two devices are already available through official online and offline channels in Indonesia, with attention centered on AI tools, multitasking support, and everyday content creation.
What stands out most is not only the updated look of the phones, but also Samsung’s newer approach to making daily tasks feel simpler. Through Awesome Intelligence, the company aims to help users switch from one activity to the next more quickly, with features designed to reduce repetitive steps on the device.
AI tools aimed at everyday routines
For students and young professionals, Voice Transcription is one of the most practical additions. It can turn audio recordings into text and translate them into several languages, even without an internet connection.
That function is useful for classes, meetings, and long discussions, where manual note-taking often takes time and attention. Instead of replaying audio repeatedly, users can review the converted text more easily and keep information in a cleaner format.
Samsung also refined Circle to Search to make searching more flexible. Users can circle multiple objects on the screen at once to find the information they need, including references for outfits or other visual inspiration.
Another feature built for simple daily use is AI Select. It allows users to create GIFs, save images, or change wallpapers with fewer steps, which makes quick actions on the phone feel less cumbersome.
Designed for faster multitasking
The Galaxy A57 5G and Galaxy A37 5G also target users who frequently jump between apps. Multi-Window Drag & Drop helps move content across applications more smoothly, making multitasking feel more practical for fast-paced routines.
That kind of convenience matters for users who use a smartphone for several tasks at once, from browsing to editing to sharing content. Samsung’s approach here focuses less on complex settings and more on reducing friction in everyday use.
On the photo editing side, Object Eraser has been improved to remove distracting elements from images with a more natural result. This supports users who want cleaner visuals without needing a complicated editing process.
Camera support for daily content
Both phones feature a triple camera setup for routine photography needs. The 5MP macro camera handles close-up detail, while the Galaxy A57 5G also includes a 12MP ultra-wide camera for broader framing.
Samsung has also improved Nightography on both models. The upgrade is intended to keep photos and videos clear in low-light conditions, which is relevant for users who often capture content at night or in dim environments.
For content creation, that means daytime shots can remain sharp while night recording gets extra support without always depending on additional lighting. The camera package is designed to keep up with both casual shooting and more active social sharing habits.
Slimmer body, steadier performance
The Galaxy A57 5G comes with a 6.9 mm profile and weighs 179 grams, making it easier to carry during daily movement. Its rear camera design blends into the body, while the thinner display bezel gives the screen a more immersive feel.
Samsung also adds a premium metal frame to the Galaxy A57 5G to balance appearance and durability. Under the hood, improved CPU and GPU support is meant to make streaming, editing, and gaming run more smoothly.
A larger vapor chamber cooling system is included to help keep the device stable during longer use. The 5,000 mAh battery is said to last up to two days, while Super Fast Charging 2.0 is claimed to reach 60 percent in around 30 minutes.
Official availability and offers in Indonesia
Samsung has already opened sales for both models in Indonesia through official channels. Promotional offers are available until 30 April 2026 and include cashback, trade-in options, and bundled accessories.
For the Galaxy A57 5G, the total promotional benefit is said to reach Rp5.3 million. The Galaxy A37 5G is also offered with price cuts and lighter installment options for buyers looking for a phone with AI features and camera support for daily activities.
