Indosat Ooredoo Hutchison entered 2026 with a result that suggests its AI-driven strategy is moving from concept to measurable business impact. In the first quarter, the company posted revenue of Rp15.2 trillion, the highest quarterly figure in its history, while also improving profitability and customer value indicators.
The performance was not limited to sales growth. EBITDA rose 13 percent year on year to Rp7.2 trillion, and net profit attributable to owners of the parent entity reached Rp1.5 trillion, up 26 percent from the same period a year earlier. That combination points to a business that is becoming both larger and more efficient.
Higher-value customers helped lift results
A key driver came from the mobile business. Combined Average Revenue Per User, or ARPU, increased 15 percent to Rp45,000, signaling stronger monetization and better customer quality. At the same time, data traffic climbed 25.1 percent year on year, reflecting growing demand for fast internet access and digital services.
These indicators matter because they show that revenue growth is not standing alone. The company is also improving the productivity of its customer base, which helps support earnings growth over time.
AI personalization is becoming a commercial lever
Behind that shift, Indosat has been leaning on AI hyper-personalization. The approach is designed to understand customer needs in greater detail and deliver more relevant services at each interaction.
By using data more effectively, the company can offer more flexible internet packages, content aligned with user interests, and a more intuitive app experience. In a highly competitive telecom market, that kind of personalization has become one of Indosat’s clearest differentiators.
President Director and CEO Indosat Ooredoo Hutchison Vikram Sinha said the strong opening to the year reflects the company’s consistency in executing its strategy and delivering real value to customers. He added that AI hyper-personalization is making Indosat more relevant in every interaction, which is visible in stronger customer engagement, better experiences, and sustainable growth.
Network, home internet, and safety features are expanding
To preserve that momentum, Indosat continues to expand its 5G network so customers can get faster and more stable internet access. The company is also developing home internet services through HiFi Air as a more flexible connectivity option beyond mobile use.
Security has become another focus area. Indosat has introduced AI-based anti-spam and anti-scam features to address the rise in digital fraud and cyber threats targeting mobile users.
A broader AI foundation is also taking shape
Indosat is extending its role in Indonesia’s AI ecosystem through the launch of Sahabat-AI. The local large language model is designed to better understand Indonesian language context and is already available on the Apple App Store and Google Play Store.
The company is also strengthening its AI infrastructure through NeoCloud, which supports high-performance and scalable computing needs. In parallel, Indosat formed FiberCo to expand the national fiber network as a backbone for digital connectivity.
Taken together, these moves show that Indosat is treating AI as more than an efficiency tool. The company is using it to deepen customer engagement, support innovation based on data, and build a stronger digital ecosystem in Indonesia.
