Wuling made one of its most aggressive appearances at Jakarta Fair Kemayoran 2026 by combining a broad product display with a long list of buyer incentives. The brand used the event at JIExpo Kemayoran in Central Jakarta, running from 11 June to 12 July 2026, to strengthen its connection with Indonesian consumers.
The booth occupies Hall A2, Booth A11, with a 240-square-meter layout designed to highlight Wuling’s battery electric, plug-in hybrid, and internal combustion offerings. Visitors can see the Air ev and Mitra EV, along with two newer names in the lineup, Darion and Eksion.
Electric models and SUVs share the spotlight
Wuling’s display is not limited to electric mobility. The company also brought the Alvez, its gasoline-powered SUV aimed at buyers looking for a modern design and a practical feature set for family or urban use.
Fariz Adinata Ramadhani, Regional Sales Senior Manager Wuling Motors, said the company views Jakarta Fair 2026 as an important moment to get closer to the public. He added that the event also helps introduce the innovations Wuling has developed in Indonesia.
Disney and Marvel themed units draw attention
One of the most noticeable parts of the booth is the themed vehicle display. Three of the five units on show use special liveries created through a collaboration with Disney.
Mitra EV appears as a School Bus with Disney and Marvel characters, Darion carries a Disney Frozen theme, and Eksion uses Spider-Man from Marvel. The themed lineup is part of the Disney Back To School campaign and adds a more playful tone during the school holiday period.
Promotions designed to push purchases
Beyond the display vehicles, Wuling is offering a wide set of incentives for buyers during Jakarta Fair 2026. The package includes 0% interest for up to one year for Darion and Eksion purchases.
Additional benefits include free insurance for Darion EV for two years, a direct gift worth Rp8 juta, a free charging device for electric vehicles, extensive free maintenance for Darion EV and PHEV, and a lifetime warranty for key components of EV, HEV, and Plug-in Hybrid models, subject to terms and conditions.
Those offers are positioned to attract consumers considering a move to electrified vehicles with extra value attached. In the middle of a crowded annual exhibition, Wuling is using the package as one of its main draws.
Buyers can also enter a lucky dip for an iPhone 17 Pro Max
Customers who purchase a Wuling vehicle during Jakarta Fair 2026 can join a lucky dip with prizes ranging from E-Wallet credits worth up to Rp500.000 to a Xiaomi Smart Band 9, Sony WH-CH520 wireless headphones, a 32-inch Smart TV, a Huawei MatePad SE 11, and an iPhone 17 Pro Max.
The top prize gives the booth an added pull for visitors who want a major bonus on top of their car purchase. That makes the prize pool one of the strongest crowd magnets at the Wuling stand.
Interactive activity marks Wuling’s anniversary
Wuling also prepared a 9 Second Challenge to celebrate its ninth year in Indonesia. All booth visitors can take part in the activity for a chance to win exclusive Wuling merchandise.
The challenge adds an interactive layer to the booth experience and helps the company move beyond static product display and discount messaging. It also supports Wuling’s effort to stay close to visitors throughout Jakarta Fair 2026.
Through its presence at the event, Wuling again underlines its commitment to delivering products, services, and innovations suited to the needs of Indonesian consumers. The company continues to use the spirit of “Wuling Dibangun di Indonesia Untuk Anda” as the basis for developing modern, efficient vehicles with added value for the market.