DXRacer has taken an unusual approach to its Dead by Daylight collaboration: the special chair will not be sold to the public at all. Instead of launching as a retail product, it is being used exclusively for Behaviour Interactive’s offline 10th-anniversary celebration.
That decision makes the collaboration more interesting than a typical gaming hardware crossover. Rather than chasing collector demand, the chair is serving a specific event role and turning up only at the venue in Port of Montreal.
A chair built for the event, not the store shelf
The product already appears on DXRacer’s site with a $0.00 price tag and a permanent Out of Stock label. That presentation makes its status clear: this is not a consumer item waiting for a launch window, but a dedicated piece of event equipment.
Such a setup is uncommon in gaming partnerships, where anniversary collaborations usually become limited retail releases. In this case, the partnership is aimed at supporting the celebration itself rather than creating a new product for buyers.
Based on DXRacer’s Craft Series
The Dead by Daylight chair is not a ground-up redesign. It is a modified version of DXRacer’s Craft Series, a premium line known for built-in lumbar support, a flat seat base, and standard adjustable armrests.
For this special batch, DXRacer added Dead by Daylight-inspired colors and visual identity. The result is a chair that fits the atmosphere of the anniversary event while still remaining rooted in an existing premium platform.
Part of Behaviour Interactive’s anniversary plans
Behaviour Interactive has scheduled the Dead by Daylight anniversary event for 14 June 2026 at the Port of Montreal. The day will include developer panels, play stations, and a broadcast tied to the celebration.
DXRacer is taking part as the official hardware sponsor, which means developers, content creators, and attendees will use the branded chair throughout the event. The chair therefore becomes part of the experience, not just a background promotional item.
Dead by Daylight is reaching its 10th year in 2026, having first launched in 2016. The asymmetrical multiplayer horror game has remained one of the genre’s most recognizable names over the past decade.
The event-focused strategy also highlights how gaming hardware brands are increasingly using products as part of live experiences. In this case, the chair is less about consumer availability and more about reinforcing the identity of the celebration on site.