Lenovo is bringing FIFA World Cup 26™ excitement to Indonesia with a roadshow built around more than display cases. The company is pairing limited-edition devices with interactive zones that let visitors test AI, VR, and gaming features in person.
The program runs from 25 June to 26 July 2026 at selected shopping centers in Jakarta and Surabaya. Lenovo is using the tour to showcase its smarter technology ecosystem while giving consumers direct access to premium devices tied to the tournament.
Three collector-grade devices take center stage
At the core of the showcase are three premium products with exclusive World Cup-themed designs. Lenovo is positioning them as more than work or entertainment tools, describing them as collector’s items for both football fans and tech enthusiasts.
Lenovo Legion Pro 7i FIFA World Cup 26™ Edition is the flagship gaming laptop in the lineup, built to emphasize competitive performance stability. Yoga Slim 7i Ultra FIFA World Cup 26™ Edition focuses on creators and AI-powered workflows, while Legion Tab Gen 5 FIFA World Cup 26™ Edition brings the theme to a compact tablet form for mobility and entertainment.
Interactive zones are the main attraction
The roadshow is designed as an experience-first event rather than a static product display. Lenovo has divided the venue into themed zones that connect football activity with its broader technology pitch under the Smarter Technology for All message.
Visitors can enter the Legion Zone through the Clutch Tournament, a mini eFootball competition. In the Yoga Zone, the Yoga AI Photocreation activity lets visitors instantly modify personal photos using Lenovo Yoga AI.
VR challenges and free after-sales service
Another highlight is the Football Skill Challenge, a virtual reality simulation where visitors attempt to score as many goals as possible. The five top scorers will receive exclusive prizes, adding a competitive edge to the football-themed setup.
Lenovo has also opened Lenovo Re:Fresh as an exclusive after-sales service booth. Laptop users can bring in older devices for a free quick check and unit cleaning, making the event useful beyond product promotion alone.
Jakarta and Surabaya are both included
The roadshow spans four exhibition points across Jakarta and Surabaya, supported by Lenovo’s official social media channels for tournament registration updates. The company says the format is intended to make its latest innovations easier for local consumers to try firsthand.
Consumer Lead Lenovo Indonesia Santi Nainggolan said the collaboration is meant to bring innovation closer to Indonesian consumers. She added that the roadshow gives the public a chance to experience Lenovo’s high-performance devices while taking part in one of the world’s biggest sporting events.
With limited-edition devices, hands-on activities, VR competitions, and on-site service, Lenovo is turning a global football partnership into a retail-style tech showcase. The result is a campaign that aims to connect tournament atmosphere with practical product experience for visitors in both cities.
